Are you secretly worried that AI might replace you? You're not alone. In this empowering episode, I walk you through exactly why salon owners like you are actually in one of the safest—and most exciting—positions in business today. You'll learn how to future-proof your role, where AI can actually help rather than hinder, and how to start leading (not reacting) in this new tech-driven world. Plus, some sass, some science, and a serious pep talk from your queen of salons. Let’s fix that AI panic, darling.

Are you still “waiting for the right moment” to try AI in your salon? While you're dithering, your competition is levelling up. In this practical and punchy episode, I’m walking you through five super-simple steps to get your first AI assistant up and running – no fluff, no tech panic. We’ll cover choosing your platform, training it to match your salon’s voice, testing real tasks, creating a prompt bank, and building an AI habit you can stick with. Let’s turn that overwhelm into action, darling.

💡 Want to go deeper? My AI DIY programme is open for enrolment now at PhilJackson.coach.

In this episode of Build Your Salon, I chat with Braden Weinstock—co-owner of EFoxx Hair and founder of Pretty Data (https://prettydata.co) —about how top salons are using smarter systems and AI to protect profits, keep staff, and plan for growth. We unpack why most salons fail to implement the day-to-day strategies that actually move the needle, how COVID changed the salon landscape forever, and why AI isn’t just a shiny new toy—it's your next team member.

Whether you're still working behind the chair or dreaming of scaling your salon, this episode is packed with honest advice, systems smarts, and tech tools that actually work.

Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity.

I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro.

This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that!

Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it.

💌 Got feedback or questions? Drop me a note: phil@buildyoursalon.com

Hello, my salon friend 👋

Feeling overwhelmed? Like your business is held together by toupee tape and caffeine? This one’s your deep breath. I’m unpacking the quiet chaos of doing too much—and showing you how to simplify for success, sanity, and sustainability.

• Why hustle isn’t the vibe (and never was)
• How doing less can grow your salon faster
• What to delegate, ditch, automate, or delay
• Why clean systems = actual freedom, not boredom

You’re not lazy—you’re overloaded. Let’s fix that, my love 💆‍♂️

Hello, my salon friend 👋

If you’re delivering five-star service but charging three-star prices, this one’s your wake-up call. In this episode, I’m serving up a mindset makeover around pricing—and helping you step into the high-ticket confidence your salon deserves.

• Why the middle of the market is the most dangerous place to be
• The sneaky mindset traps that are keeping your pricing stuck
• How to attract value-driven clients (and say goodbye to bargain hunters)
• What “premium” really looks and feels like for your clients

Let’s drop the discount drama and start charging like the expert you are. It’s your turn to shine ✨

Hello, my salon friend 👋

Still treating retail like it’s optional? In this episode, I’m tearing up every tired excuse I’ve heard about why salon owners don’t sell—and replacing them with confidence, clarity, and proper professional care.

• Why recommending retail is part of your job—not a dirty word
• How to ditch the “I’m not a salesperson” identity
• What retail avoidance is really costing your business
• Scripts, mindsets, and pro moves to make retail feel effortless

This isn’t about being pushy. It’s about standing tall, solving problems, and getting paid. Let’s fix it, salon superstar 💪

Hello, my salon friend 👋

Feeling the mid-year money wobble? I’ve got you covered with a cheeky, cash-boosting strategy that doesn’t involve prostituting your salon on Facebook 😘

• The difference between service-based and amount-based gift cards (and why one is sexier)
• How to structure promos that bring money in without burning you out
• My top dos and don’ts for making sure redemptions work in your favour
• Why gift cards are your financial espresso—fast, strong, effective

• Sell gift cards even while you're on holiday (yes really!)
• Target quieter days without annoying your regulars
• Avoid the biggest mistakes salon owners make with promo timing

This is your quick-win episode, darling—no fluff, just a promo plan that gets results fast.

Let’s get some cash in your pocket, shall we?