In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble beginnings as a "nail varnish lid polisher" to her ascent as an award-winning beauty therapist, we unpack the valuable lessons learned along her journey.

As a trained social media manager, I offer insights into the art of personal branding and the strategic pricing that challenges the undervaluation often faced by mobile therapists. We delve into the importance of crafting a distinctive online identity, the clever use of platforms like Instagram, and how these tools can help solo therapists shine in a saturated market.

We also discuss the transformative power of online courses and their role in diversifying income streams for solo entrepreneurs. Whether it's stress management or skincare during menopause, these digital offerings can provide both a global reach and financial stability, complementing traditional hands-on services.

Throughout this episode, our focus remains steadfast on the empowerment of solo therapists. By sharing our experiences and expert insights, we aim to inspire you to elevate your business, enhance your skills, and achieve the success you've always envisioned in the beauty industry. Whether you're a seasoned salon owner or embarking on a solo venture, there's a wealth of practical advice here to help you thrive.

In this latest episode of our podcast, I dive into the transformative journey from living a high-flying lifestyle to facing the humbling experience of queuing at a food bank. The narrative often paints life as a sequence of tough times, but I'm here to question that notion and offer a fresh perspective on resilience and opportunity. It's about playing the cards we're dealt with grace and a positive mindset.

Join me as I share personal reflections and inspiring stories from my coaching group, illustrating how shifting our mindset can lead to growth and success, even when adversity strikes. I'll also discuss the difference between fact and story, encouraging listeners to appreciate their unique experiences and not get caught up in a universal narrative of struggle.

For all my salon owner friends, this episode extends a warm invitation to contribute to our industry feedback segment and to send in your queries for the upcoming Q&A 'Ask Me Anything' episode. Whether you're thriving or facing challenges, your input is invaluable, and I assure you that anonymity is an option for those who prefer it.

I'm eager to imbue your questions with wisdom gleaned from our collective experiences in the beauty industry trenches. So, let's prepare for an episode that promises to be packed with real-world insights, as we navigate life's peaks and valleys together. Remember, there's only a week left until our next instalment, and I can't wait to share more Wise Owl wisdom with you. Until then, take care and keep striving for greatness.

Emma Jarvis, a name synonymous with salon success, has carved out an empire from her early dreams of hairdressing, and she joined me to spill the secrets behind her thriving business.

In this episode, we dived deep into the nitty-gritty of salon industry trends, particularly post-Covid. Emma shared her anticipation of a return to employed salon models and how a blend of freelance freedom can be harmoniously mixed within a structured employment setting. It's a fascinating discussion, especially for those who aim to attract and retain the crème de la crème of talent.

We didn't just stop there; Emma and I peeled back the layers of effective business planning and goal-setting. If you're like me and sometimes get caught up in over-planning, you'll appreciate our candid talk on finding that sweet spot between dreaming and doing. Emma's inclusive approach to involving her entire team in the vision of the salon truly resonated with me, and I think you'll find it equally inspiring.

For the budding entrepreneurs out there, Emma offered some pearls of wisdom about connecting with your future self and the immeasurable benefits of learning from industry leaders. Her insights on this and giving back to the community we both love are truly invaluable.

To cap it all off, Emma's parting advice for aspiring entrepreneurs is succinct yet profound: connect with your future self and always learn from the best.

I can't wait for you to join us on this journey of discovery and empowerment. Tune in, soak up the wisdom, and let's pave the way to creating your own salon legacy. Catch you in just one week for our next episode.