Something unexpected happened recently that reconnected me to a version of myself I had almost forgotten. In this episode, I share how a conversation with Aarron and Eli from the Design Better podcast led me back to my creative roots. I share my favorite insights from their interview with CreativeMornings founder Tina Roth Eisenberg, and her philosophy on community growth. I break down a principle I keep coming back to with clients right now: community is not a community until it self-organizes. I talk about why every client I work with needs an in-person strategy, why hyperlocal is the future of community, and how you can design your member experience to create serendipity, ownership, and the conditions for people to genuinely co-create alongside you.

Links to all the things:

• Tina Roth Eisenberg on the Design Better podcast
• Find your local CreativeMornings chapter
• Check out Ellen's recap of her Flowermore Philly meetup

Interested in working with my team? Book a discovery call here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Circle just dropped their biggest product launch of the year, and I have thoughts. In this episode, I'm breaking down Circle's Eclipse launch, what the new features actually mean for community builders and admins, and where I think you should pump the brakes. I'm genuinely excited about what Circle AI could do to speed up execution and free up creative bandwidth — but I also want to be real with you about the risk of outsourcing your strategy to AI. The value in your community comes from understanding your people, and no tool changes that. I'm also sharing my takes on Circle Discover, Circle Studios, updated Courses, and the new Inbox feature.

• Checkout the keynote & join the waitlist here for Circle Eclipse features!
• Past episode: Should you add AI Agents to your community?

P.S. we build membership strategies & build them on Circle for you. If you're interested (even a little bit!) book a discovery call here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

I'm starting a new series highlighting membership features I see working out in the wild, and this first one comes from my client Molly Balint of the Soft Business Club. She experimented with something called a "member week," a dedicated week of events tied to a new member launch, and the results were impressive. In this episode I break down how she structured it, why it works as both an onboarding tool and a re-engagement strategy for existing members, and how you can adapt the concept for your own membership. If you've been looking for a way to build culture, celebrate your members, and create a meaningful pattern break from your regular programming, this one is worth a listen.

Follow Molly on Instagram

Interested in working with my team? Book a discovery call here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective