Welcome to Balance Sheet Banter, where we cut through the financial jargon to have honest conversations about what it really takes to build and grow a business, especially as a woman.

This week, Tara Askham is joined by Lisa Johnson, founder of That Strategy Company, Sunday Times bestselling author, host of the Making Money Online podcast and Daily Mail columnist.

Lisa shares her journey from growing up in generational poverty, leaving school at 16 without qualifications and being £30,000 in debt, to building a multimillion-pound online business. She talks openly about what motivated her to break the cycle for her children and how financial literacy became a turning point in her entrepreneurial journey.

Together, they explore the realities of scaling an online business, from earning £1.15 an hour in her first venture to generating seven-figure launches. Lisa explains how understanding money mindset, cash flow, recurring revenue and strategic reinvestment transformed the way she runs her companies.

They also discuss bad financial decisions, being conned in business, handling online trolling, and why revenue alone does not equal fulfilment. Lisa shares why she intentionally reduced her turnover to create a simpler, more aligned business and challenges the pressure to chase seven figures at all costs.

Download my 5 money-saving questions to ask your accountant, small questions that can make a big difference. https://welcome.tkafinancetraining.co.uk/5-questions-to-ask

Connect with Lisa:

Website: https://lisajohnson.com/

LinkedIn: https://www.linkedin.com/in/lisa-johnson-642479231/

Connect with Tara: 

Website: https://tkafinancetraining.co.uk/  

LinkedIn: https://www.linkedin.com/in/tara-askham/