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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

De : Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economie Marketing et ventes
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  • Maria & Gianna Dish: CyberMarketingCon 2026, Chompers the Sloth, and a Secret Discount Code

    Maria & Gianna Dish: CyberMarketingCon 2026, Chompers the Sloth, and a Secret Discount Code
    Oct 7 2026
    Episode Summary: Gianna and Maria are together on the pod to talk about CyberMarketingCon 2026, happening November 15th through 18th in Austin, Texas. The theme this year is Create Your Own Adventure. They talk about sessions, tracks, career stories from past conferences, the buddy program, the WhatsApp group, and why Maria is starting a petition to rename customer marketing to community building. She will have a clipboard. There is also a sloth named Chompers. And Maria has a co-founder discount code for anyone who DMs her. Cyber Innovation Conference: The Cyber Innovation Conference is happening October 26th and 27th in Washington, D.C. CISOs, founders, and active investors in one room, with sponsor slots purposefully capped. Society members get 10% off your sponsorship when you mention Cybersecurity Marketing Society or CMS at sign-up. 👉 https://www.cyberinnovationconference.com/sponsors CyberMarketing Con 2026:CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs. Get your ticket before prices go up on October 1st. 👉 cybermarketingconference.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    30 min
  • How Lenin Alevski Built a Cybersecurity Survival Game in a Week and Got 12,000 Players

    How Lenin Alevski Built a Cybersecurity Survival Game in a Week and Got 12,000 Players
    Sep 30 2026
    Episode Summary: Lenin Alevski is an AI Security Engineer at Google who spent a week building a text-based cybersecurity survival game in his spare time. Accidental CISO puts you in the seat of the first security hire at a company where everything is on fire, and every fraught and heart-pounding decision leads to one of eight endings. He sat down with Gianna to talk about how the game came together, why spec-driven development matters more than vibe coding alone, and what 12,000 players and zero marketing budget taught him about building indie cyber games. About Lenin: Lenin Alevski is an AI Security Engineer at Google, where he focuses on threat modeling and security for AI systems and integrations. Before Google, he held security engineering roles at MinIO, OneLogin, and Websec México, where he worked across application security, cloud security, penetration testing, and identity and access management. In his spare time, he is an open-source contributor and the creator of Accidental CISO, a free text-based cybersecurity survival game. Links & Resources: Lenin Alevski on LinkedIn Lenin's website Lenin's GitHub Accidental CISO game Recon Village: where Lenin's DEF CON talks are published Malware Village: DEF CON village where Lenin presented AppSec Village: DEF CON village where Lenin presented Superpowers: spec-driven development plugin Lenin recommended Playwright: testing tool mentioned Cyber Innovation Conference: The Cyber Innovation Conference is happening October 26th and 27th in Washington, D.C. CISOs, founders, and active investors in one room, with sponsor slots purposefully capped. Society members get 10% off your sponsorship when you mention Cybersecurity Marketing Society or CMS at sign-up. 👉 https://www.cyberinnovationconference.com/sponsors CyberMarketing Con 2026: CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs. Get your ticket before prices go up on October 1st. 👉 cybermarketingconference.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    28 min
  • Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu

    Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu
    Sep 23 2026
    Episode Summary: Gianna sits down with Vab Dwivedi, VP of Digital Experience at CrowdStrike, Sandra Liu, a cybersecurity creator with over 200,000 LinkedIn followers, and Eric Becker, Enterprise Account Director at LinkedIn. They covered the CrowdStrike and Sandra Liu creator campaign, why LinkedIn reaches cybersecurity buyers differently than any other platform, how Vab thinks about measurement when the buying journey isn't linear, and why content quality will always matter more than volume. About the Panelists: Vab Dwivedi is the VP of Digital Experience at CrowdStrike, where he leads digital marketing strategy. Before CrowdStrike, he spent nearly 20 years in consumer marketing, most recently at Yeti. Sandra Liu is a cybersecurity creator known as WithSandra, with over 200,000 followers on LinkedIn. She creates cybersecurity education and news content for audiences ranging from beginners to senior security professionals, drawing on her background as a security analyst. Eric Becker is an Enterprise Account Director at LinkedIn, where he works with brands on creator and video strategies, including thought leader ads, BrandLink, and creator discovery. Links & Resources: Vab Dwivedi on LinkedIn Sandra Liu on LinkedIn Eric Becker on LinkedIn Cyber Innovation Conference: The Cyber Innovation Conference is happening October 26th and 27th in Washington, D.C. CISOs, founders, and active investors in one room, with sponsor slots purposefully capped. Society members get 10% off your sponsorship when you mention Cybersecurity Marketing Society or CMS at sign-up. 👉 https://www.cyberinnovationconference.com/sponsors CyberMarketing Con 2026: CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs. Get your ticket before prices go up on October 1st. 👉 cybermarketingconference.com Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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    48 min
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