When audio pros want honest answers about growing their audience, they call Tom Webster.

In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.

Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.

He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.

This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.

If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

🧠In This Episode:

• How the Three Minute Rule is changing audience credit in PPM markets
• Why mobile diary options could reshape smaller markets
• Nielsen's partnership with Edison and why Share of Ear data matters
• How AI is already being used in audio attribution and analysis
• Why radio still dominates ad-supported audio (yes, really—70% of it!)
• What the industry can expect from the Nielsen One project

Please help us thank these underwriting supporters

• Musicmaster
• Radio Content Pro
• Morning Show Boot Camp

Return to BRANDwidth on Demand episodes

Mentioned in this episode:

www.radiocontentpro.com/brandwidth

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!

We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books!

So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape!

Check out Jimmy's

• Radio show - FOX Across America with Jimmy Failla
• Podcast - FOX Across America (on Demand)
• TV show - FOX News Saturday Night
• Books by Jimmy Failla
• -A Life of Laughter and Love ‎
• -The Cancel Culture Dictionary
• -Follow That Car!: A Cabbie's Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom
• Appearances

One Minute Martinizing - Company (read here)

Please help us thank these BRANDWIDTH ON DEMAND supporters:

• Musicmaster
• RadioContentPro
• Throwback Nation Radio
• MORNING SHOW BOOT CAMP

Check out Previous BRANDwidth Episodes