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Branding and the Beast

Branding and the Beast

De : Shaun Bernstein
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Branding and the Beast is a podcast that talks about branding and storytelling through the power of words and images. A production of 38th and Kip Design and Branding and The Write Stuff Agency, we feature guests each episode that look at a different aspect of branding, and offer practical tips for businesses of all sizes.Shaun Bernstein Economie Marketing et ventes
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    Épisodes
    • Season 4 Episode 4 - Coaching
      May 14 2025

      Put me in, coach! We hire business coaches for different reasons, at different times in our business. No two business owners are exactly alike, and no two business coaches are either.There is no one right way to do business coaching. Everyone has a different style, and it's important to find the approach that works for you. On this episode we welcomed two amazing business coaches, Hannah Schwartz and Eitan Levine, to talk about how coaching can have an impact on growing your brand.Both Hannah and Eitan are powerhouse entrepreneurs themselves, and each work with clients to help take them to the next level in their own businesses. The four of us talk about:

      • How coaching is different from mentorship
      • The importance of accountability
      • How networking is crucial to anyone's success
      • Where coaches help you navigate through professional challenges
      • The misconceptions around coaching

      If you're looking for a coach, this episode is a can't miss.You can follow Hannah at Start With Hannah or on Instagram at @startwithhannah


      Eitan Markus is on LinkedIn where you can learn more about him and his business, Catalyst for Impact.


      As always, you can find Alicia at 38th and Kip or on Instagram at 38th and Kip.


      And Shaun is at The Write Stuff Agency or on Instagram and LinkedIn anytime you need him.

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      53 min
    • Season 3 Episode 3 - Lead Generation
      Feb 27 2025

      There's a reason why sales is the highest paying profession in the world. That's because true sales is an art, along with a bit of science. Sales is the lifeblood of any business - every business owner is looking to grow their business, and sales is usually the best way to do that. Most everything in life is a form of sales, in one way or another.But high pressure tactics make people uncomfortable, and yield poor results. True sales, successful sales, is about learning how to grow and nurture relationships. We do business with people who we know, like, and trust. So how do you get people to know you, like you, and trust you?We talked to two of the best in their field to find out.Richard Agopian is the Director of Enterprise Sales at Orders.co, and has over two decades of experience growing businesses in the events, hospitality, and food spaces. Jessica Lusthouse the Chief Revenue Officer of TapMango, a customer engagement and loyalty platform.On this episode, we spoke about:Together we discuss: 🎯 How sales and lead generating activities have rapidly evolved🎯 Incorporating the basics of personal selling and recognizing pain points🎯 How to cold email without being pushy or annoying🎯 Tips for people just starting out in sales

      Resources:https://orders.co/https://www.tapmango.com/https://www.rocketmoney.com/👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of ‪@38andkip‬ Website: 38andkip.com LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast

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      1 h
    • Season 3 Episode 2 - Tribal Marketing
      Dec 23 2024

      When the tribe speaks, we listen.

      That's the power of tribal marketing. It's one thing for a brand to create a following, but it's really something special when the audience hangs on its every word.

      Whether a brand has a small audience or becomes a household name, there's nothing more powerful than a dedicated tribe.

      On this episode of Branding and the Beast we explore the phenomenon of tribal marketing, and we've found the perfect guests to do it.

      Andrew Jenkins has been the CEO of Volterra for the past 17 years and is an accomplished social media expert and thought leader. He's lectured at the Rotman School of Management at the University of Toronto, Smith School of Business at Queen's University, Schulich School of Business at York University, and other colleges in Toronto.

      Don Oates is the co-founder of Southern Tide, a clothing brand throughout the southern US that became a tribal marketing sensation in the way he changed design. He is currently an Entrepreneur In Residence with the Georgia Institute of Technology.

      Together we discuss:

      • The power of storytelling in marketing
      • The role social media plays in building your brand
      • Generational shifts in social media marketing, and
      • The importance of consistency


      Ironically Don doesn't use social media much himself, but you can find him on LinkedIn as Don Oates and you can find Andrew Jenkins there too.

      As always, you can find Alicia Disantis and 38th and Kip at her website or on LinkedIn, Instagram, or Facebook.

      And you can find Shaun Bernstein and The Write Stuff Agency on LinkedIn, Instagram, and Facebook.

      Have an idea for a future episode? Send us a message and let us know who you'd like to hear!

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      59 min

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