Brand is a Cheat Code in B2B Cybersecurity Marketing with Diana Rabba
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Brand is a Cheat Code in B2B Cybersecurity Marketing with Diana Rabba
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She scaled Wix globally. Then jumped to cyber. Here’s the playbook.
I sat down with Diana Rabba, VP Marketing at AccessiWay (ex-Wix, Exein), to unpack:
• How to scale growth across 20+ markets without losing authenticity
• Brand + community as the B2B cheat code for pipeline
• Why AI isn’t magic, but a multiplier for senior talent
• What it really takes to stay “future proof” in marketing
Chapters
00:00 Diana's Journey in Marketing 02:52 Transitioning to Cybersecurity Marketing 06:07 B2B Marketing Strategies in Cybersecurity 08:57 The Impact of AI on Marketing 11:59 Favorite AI Tools for Marketing 15:07 Future of AI in Marketing 18:04 The Role of Humans in AI-Driven Marketing 20:56 Building Trust in B2B Marketing 23:58 Advice for Aspiring Marketers 27:00 Staying Future-Proof in Marketing
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