Let’s demystify the whole workshop thing.

The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.

In fact they’re one of the fastest ways to build strategic authority.

In this episode I share:

• What a proper Discovery Workshop actually is (and what it’s not)

• The structure that keeps your workshop focused and valuable

• How to manage tangents, surface-level answers and energy dips

• Why questionnaires are a cop out (yep, I said it)

• What to do before and after to strengthen the strategy, and the relationship

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Learn Brand Strategy - The Brand Method program

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Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025.

We talk about:

• The most important skills needed to scale a business

• Em's experiences growing a team

• The discomfort that is part of growth

• Innovation as a mindset and growth strategy

• One thing the Sparo Studios team prioritise in their brand strategy approach

About Em Sparrow

Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience.

Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space.

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Check out The Brand Method

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Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few.

What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients.

In this episode, I unpack

• Why strategy is trending • What’s driving the shift • Why the competitive advantage window is closing

Don't panic, this is your chance to take advantage of foresight.

Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up?

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Learn Brand Strategy - The Brand Method program

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In this episode, I have a value-packed chat with Hayden Burgess from Pitchr.

We purposefully meander through lots of valuable insights, including:

• What it means to have a 'no compromise' business • Cultivating confidence and assertiveness with clients • Positioning yourself as a consultant • Bad habits that creatives develop in business • Simple selling skills with real impact

About Hayden Burgess:

As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business.

Connect with Hayden on Instagram

Connect with Bec Hughes:

Check out The Brand Method

Find me on Instagram

Brand strategy doesn’t need to take months to be valuable.

In this episode I share:

• Why long timelines are bloated, impractical, and irrelevant • A realistic 3-week brand strategy project plan for designers • How you can significantly increase your income even with a short timeline

The purists will be choking on their textbooks.. but I don't care.

This is about efficiency, confidence and outcomes.

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Learn Brand Strategy - The Brand Method program

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What if you're not cut-out for brand strategy?

What if you get it wrong?

What if it takes too long?

What if people think you're a fraud?

There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy.

In this episode I explore:

• Why these questions are holding you back and what they really mean

• Some better ways to frame these 'what ifs'

• What leaning into brand strategy can do for you

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Learn Brand Strategy - The Brand Method program

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If I could only give a client one thing to create the most strategic clarity, it would be positioning.

It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us?

In this episode, I break down:

• What positioning is and why it's so essential

• The single upgrade that makes positioning easier to build and understand

• Why this change removes the 3 main barriers to defining a winning positioning

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Learn Brand Strategy - The Brand Method program

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Designers always want to know... “what am I missing in my brand strategy process?”

Usually it's the same things... the 'hard' skills.

They already have the soft skills.

Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.

The gap is the technical skills.

Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.

In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.

Bec

Connect with me

The Brand Method program

Free Positioning Strategy Training

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