Liz Zwillinger is the Co-founder of Biologica, a wellness brand creating drinkable multivitamins tailored to women's hormonal life phases. Drawing on her own journey navigating hormonal symptoms, Liz recognized significant gaps in women's health and turned her focus to researching nutrition, hormones, and aging. She launched Biologica to simplify supplementation, combining essential vitamins, minerals, and botanicals into delicious, stage-specific beverages for women. Continuing to guide research-driven product development, she ensures every formulation meets women's evolving health needs.

Life stages bring shifts that impact energy, mood, and daily routines for many women. From changing hormones to evolving nutritional needs, navigating health and wellness can be challenging. How can women simplify self-care while supporting their bodies through these transitions?

Liz Zwillinger, an expert in women's wellness and nutrition, explains that understanding hormonal life stages is the key to targeted health support. She highlights the importance of combining essential vitamins, minerals, and botanicals to align with these stages, rather than relying on one-size-fits-all solutions. Liz also emphasizes taste and routine as critical factors for consistent supplementation, supporting both effectiveness and daily enjoyment. By tailoring nutrition to hormonal phases, women can better manage energy, mood, and long-term health.

In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Liz Zwillinger, Co-founder of Biologica, to examine why stage-specific wellness matters. Liz discusses how to address hormonal health, simplify supplementation, and choose ingredients that support women. She also touches on product flavor, daily routines, and practical tips for sustaining energy and well-being.

Clara Sieg is the Co-founder and CEO of Loonen, a glass-bottled water company rethinking hydration through spring-sourced, purified water, third-party testing, and transparent quality reports. In her role, she guides the brand's vision, product standards, retail growth, and consumer education, ensuring every decision reflects Loonen's commitment to clean water without plastic packaging. As a former partner at Revolution Ventures, Clara spent more than a decade investing in early-stage consumer brands before launching Loonen after her pregnancy sharpened her concerns about plastics, toxins, and everyday water quality.

The products we use every day often feel simple because they are so familiar. Water, in particular, can seem like the most basic choice on the shelf, yet its sourcing, packaging, and testing tell a much deeper story. What happens when a founder starts questioning not just what we drink, but what our water passes through before it reaches us?

The answer starts with treating water as a product that deserves the same scrutiny as food, beauty, and home care. As a former consumer investor and founder focused on safer everyday essentials, Clara Sieg brings a deeply informed perspective to bottled water, from contamination risks to packaging tradeoffs. She explains why transparency matters, how comprehensive finished-goods testing can build trust, and why glass packaging requires just as much attention to caps, transit, and production systems. Clara's insights point to a larger shift: consumers are looking for proof, not just purity claims.

In this episode of the Brand Alchemist Podcast, Taja Dockendorf talks with Clara Sieg, Co-founder and CEO of Loonen, about rethinking bottled water through purity, transparency, and plastic-free packaging. Clara shares how pregnancy shaped the brand's mission, why testing matters, and how thoughtful design improves the everyday experience. She also touches on founder lessons, retail growth, and future innovation.

Breezy Griffith is the Co-founder and CEO of SkinnyDipped, a better-for-you snack brand reinventing treats with big flavor, less sugar, and real ingredients. She and her mom launched the company from their kitchen table after a family tragedy inspired them to build something meaningful together. Breezy has guided SkinnyDipped from door-to-door sales to national retail growth and leads strategy, innovation, sales, marketing, and expansion while building a family-rooted team and philanthropic work supporting women entrepreneurs.

Building a food brand takes more than a good idea; it requires sharp instincts, constant problem-solving, and the willingness to keep moving even when the path is messy, expensive, or uncertain. How does a founder turn a simple unmet craving into a nationally recognized brand without losing the heart behind it?

The answer starts with staying close to the original reason for building in the first place. Breezy Griffith, a CPG founder and leader in better-for-you snacking, shares how food, family, and consumer needs shaped her approach to growth. Rather than overcomplicating early decisions, Breezy leaned into making something people genuinely want to eat, then used sampling, retail learning, and brand storytelling to create momentum. She also points to the importance of defined roles, trusted collaborators, and building a team that feels like an extension of the founding values. Her perspective offers a reminder that growth is often built through small, consistent decisions that stack into something much bigger.

In this episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Breezy Griffith, Co-founder and CEO of SkinnyDipped, to discuss building a family-founded snack brand rooted in flavor, grit, and purpose. Breezy shares why sampling drove early traction, how Target became a turning point, and what guides innovation. She also touches on philanthropy, women founders, team culture, and telling the story behind the brand.