Grab, Gojek, Shopee, these platforms aren’t just apps anymore. They’re the front door to the digital economy in Southeast Asia.

In Branch Out Season 5, Episode 6, we unpack how super-apps are reshaping access to services, money, and markets. From ride-hailing to loans and insurance, these ecosystems now touch every part of daily life.

We show why they’re outpacing banks and fintechs in reaching consumers, and what that means for businesses trying to stay visible and trusted.

If you're building in e-commerce, finance, or digital strategy, this episode is your guide to working with—not against—the region’s most powerful platforms.

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Southeast Asia is no longer just a low-cost factory floor. It’s becoming a high-tech manufacturing powerhouse.

In this episode of Branch Out, we track how the region’s factories are shifting from volume to value, adding $688 billion to GDP in 2024, with countries like Vietnam and Indonesia leading in semiconductors, EVs, and battery production.

We also look at what’s behind the shift: rising labor costs, global competition, and investor pressure for supply chain resilience and sustainability.

If you work in operations, manufacturing, or comms, this episode shows how the message behind the product is now just as important as the product itself.

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Cyberattacks are no longer an IT issue; they’re a business crisis.

In Branch Out Season 5, Episode 4, we dig into Southeast Asia’s cybersecurity wake-up call. Singapore alone saw attack volumes nearly double, and consumer trust is eroding fast.

We look at what’s driving the surge, who’s behind it, and why stolen credentials are the top entry point. You’ll also hear what regulators are doing in response, and why businesses need to treat cybersecurity like critical infrastructure, not a side expense.

If you’re in tech, finance, or communications, this episode shows why trust is the real bottom line and how to protect it.

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Over 70% of adults in Southeast Asia are underbanked, and fintechs are racing to change that.

In this episode of Branch Out, we explore how digital payments, lending, and investment tools are transforming access to financial services across the region. With transaction values set to surpass USD 1 trillion by 2025, the stakes are high.

We break down the key players: agile startups, super-apps like Grab and GoTo, and traditional banks fighting to stay relevant.

You’ll also hear what’s holding the space back—lack of trust, uneven regulations—and what it will take to close the gap for both consumers and SMEs.

Essential listening for anyone building, investing in, or marketing digital finance in Southeast Asia.

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Southeast Asia’s internet economy is exploding with 100 million new users and a projected value of USD 330 billion by 2025.

In this episode of Branch Out, we break down what’s driving this growth, where it’s headed, and the delivery crisis that could slow it all down.

Learn why logistics is the make-or-break factor for platforms, and what it takes to align back-end operations with front-end promises.

Perfect for anyone in e-commerce, logistics, or digital strategy in Southeast Asia.

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Southeast Asia is no longer emerging: it’s accelerating.

This episode unpacks the region’s projected USD 4.25 trillion GDP by 2025, spotlighting the "Big Six" economies driving over 90% of total output.

The hosts contrast overall size with per capita wealth, debate where foreign investment is flowing, and explore the strategic dilemma: should businesses prioritize affluent hubs like Singapore or scale into populous giants like Indonesia and Vietnam?

Listen in to learn how tailored positioning can unlock market potential across this diverse region.

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Who are the people driving Instagram culture in Bangkok? In this episode, we break down the five key user personas shaping the city’s most visual platform in 2025.

What you’ll learn:

• The Trendy Lifestyle Influencer: fashion, food, and city-life curation.

• The Digital Nomad & Remote Worker: blending travel, networking, and work-life branding.

• The Young Professional & Entrepreneur: using Instagram for personal branding and business visibility.

• The Wellness & Balance Seeker: focused on health, mindfulness, and lifestyle alignment.

• The Creative Designer & Artist: turning Instagram into a visual portfolio and community hub.

From posting habits to engagement styles, this episode uncovers how Bangkok’s Instagram users express themselves, connect with others, and influence trends.

For startups, SMEs, and brands, these insights reveal how to align with the right personas to grow visibility and engagement in 2025.

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What kind of content truly resonates with Instagram users in Bangkok? In this episode, we explore the themes that capture attention and drive engagement on Thailand’s most visual platform in 2025.

Key themes you’ll learn:

• Work-life balance & wellness: healthy eating, self-care, and mindful living.

• Urban lifestyle & city pride: Bangkok’s street food, skyline views, and cultural vibrancy.

• Community & collaboration: celebrating social connections, teamwork, and belonging.

• Entrepreneurship & self-improvement: motivational, educational, and aspirational content for ambitious youth.

Together, these themes reveal a preference for relatable, positive, and aspirational content that reflects daily life in Bangkok while inspiring personal growth.

For startups, SMEs, and marketers, this episode offers a blueprint to design Instagram content that aligns with the values and aspirations of Bangkok’s digital community in 2025.

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