If you want to be successful in writing and marketing a book, the first fundamental is simple: Change your attitude. Control your attitude. Your attitude is the only thing in all of marketing a book that you have any control over. Be sure to keep it positive.

This book marketing tip and the song lyrics for Changing Attitudes are adapted from a speech by Charles Swindoll.

Changing Attitudes Lyrics

The longer I live, the more I realizeThe impact of attitude on lifeAttitude is more important than factsAttitude is more important than the past,Than educationThan moneyThan circumstancesThan failureThan successThan what other people think or say or do

Attitude is more importantThan appearance, giftedness or skillAttitude will make or breakA company…a church…a home

We have a choice every dayAbout the attitude we embraceWe cannot change our pastWe cannot change how people act

We cannot change the inevitableThe only thing we can do is playOn the one string we haveAnd that is our attitude every day

Life is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudesWe can make or break every dayIt is our choice. It is our gift.

Life is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudeWe can make or break every dayIt is our choice. It is our gift.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.