Blue Ocean Strategy: Iconic Articles
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Blue Ocean Strategy: Iconic Articles
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This collection of articles by W. Chan Kim and Renée Mauborgne, the creators of Blue Ocean Strategy, outlines their core concepts and tools for achieving high growth by creating uncontested market spaces. The authors introduce the idea of value innovation, emphasizing making competitors irrelevant by offering a leap in value for both customers and the company, rather than focusing on beating rivals. The text explores methodologies like the Strategy Canvas and the Four Actions Framework (Eliminate, Reduce, Raise, Create) to help organizations break free from competitive "red oceans." Furthermore, the compilation addresses the importance of fair process in management and introduces blue ocean leadership principles for unlocking employee potential.
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