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Blind Data

Blind Data

De : Whym
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 We believe your personal data should be just that—personal. With the explosion of the internet this fundamental right has been exploited —monetized by monopolies at the cost of our privacy and security. But a new era is dawning. Web3 is emerging, and with it, personal data ownership is shifting from corporations back to consumers.

With the Blind Data podcast, we're exposing the truth behind what really happens with our personal data—shedding light on the blind spots that exist for brands and consumers alike. Every other week, we'll demystify the jargon that's keeping you in the dark. Get ready to unmask the truth and discover the fascinating world hidden beneath your data.Copyright Whym
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    Épisodes
    • 2024: A Slow Goodbye To Third-Party Cookies

      2024: A Slow Goodbye To Third-Party Cookies
      Jan 8 2024
      Up until now we’ve had access to a ton of free information, and the reason it was free was the cookie.

      In this episode, we deep dive into the evolving landscape of web browsing, cookies, and online data collection. In layman's terms we discuss the impact of Google's impending "cookie death scenario" and its implications for advertising practices. From the complexities of digital advertising attribution to the emergence of new privacy-compliant tracking methods, we explore the latest developments shaping the digital marketing world. We unravel the intricate web of user privacy, ad targeting, and the future of online advertising.

      Join as we break down:
      • Google's "cookie death scenario" and antitrust trials
      • Transition from third-party cookies to first-party data collection
      • Impact of removing third-party cookies on ad tracking and targeting
      • Predictive modeling and advertiser strategies
      • Unique visitor detection and attribution in advertising
      • Clean rooms and universal IDs in advertising
      • Benefits and features the Whym Shopping App as we navigate these changes
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      1 h et 22 min
    • Pt. 2 Unveiling Deception: The Motivation Behind Players on the Chessboard

      Pt. 2 Unveiling Deception: The Motivation Behind Players on the Chessboard
      Sep 25 2023
      It’s your data — or is it?

      In the latest episode of Blind Data, we unravel the intricate web of online privacy, data protection, and the strategies employed by tech giants like Apple, Google, Shopify, Amazon, and Facebook. We delve into Apple's privacy-focused advertising campaigns and question if they align with their actual practices. We compare Apple and Google's approaches to user privacy and their implications for the future of online advertising. We also explore Facebook's trust issues, Shopify's challenges in shopper identity, and Amazon's walled garden strategy. And as always, we provide actionable insights for listeners to navigate this evolving landscape and emphasize the urgency of embracing first-party data.

      Join as we discuss:
      • Where is our data actually going? How safe are our photos? How safe are our searches? How are these things protected — or not protected?
      • Creating a picture of what the internet and your phone knows about you— whether entities should be transparent about the information that they have on you, and what that process could look like
      • The differences in the privacy approach from Apple to Google, as well as their motivation
      • What exactly is going to change about our browsers that we will detect as users, that's going to really cause us pain (login-only experience)
      • Helpful stats regarding browser ownership
      • What it means to live in a world where every browser is a privacy browser
      • How the quality of AI will be impacted by these changes
      • The major lack of consumer trust when it comes to Facebook, and whether or not this is why the platform has faded
      • The impact on Shopify and its ability to link shopper data between domains
      • Amazon’s sophisticated “walled garden” approach: what this means, and its benefits
      • Why more people don’t know about this, why this isn’t being seen as the massive change that it is, and identifying the barriers to understanding the impact

      Relevant links: Apple’s latest privacy campaign - Data Auction; Apple’s health data privacy campaign - The Waiting Room; A Day in the Life of an Average Person’s Data - Privacy on iPhone; HubSpots 2022 consumer trends report
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      35 min
    • Pt. 1 Unveiling Deception: The Motivation Behind Players on the Chessboard

      Pt. 1 Unveiling Deception: The Motivation Behind Players on the Chessboard
      Sep 25 2023
      It’s your data — or is it?

      In the latest episode of Blind Data, we unravel the intricate web of online privacy, data protection, and the strategies employed by tech giants like Apple, Google, Shopify, Amazon, and Facebook. We delve into Apple's privacy-focused advertising campaigns and question if they align with their actual practices. We compare Apple and Google's approaches to user privacy and their implications for the future of online advertising. We also explore Facebook's trust issues, Shopify's challenges in shopper identity, and Amazon's walled garden strategy. And as always, we provide actionable insights for listeners to navigate this evolving landscape and emphasize the urgency of embracing first-party data.

      Join as we discuss:
      • Where is our data actually going? How safe are our photos? How safe are our searches? How are these things protected — or not protected?
      • Creating a picture of what the internet and your phone knows about you— whether entities should be transparent about the information that they have on you, and what that process could look like
      • The differences in the privacy approach from Apple to Google, as well as their motivation
      • What exactly is going to change about our browsers that we will detect as users, that's going to really cause us pain (login-only experience)
      • Helpful stats regarding browser ownership
      • What it means to live in a world where every browser is a privacy browser
      • How the quality of AI will be impacted by these changes
      • The major lack of consumer trust when it comes to Facebook, and whether or not this is why the platform has faded
      • The impact on Shopify and its ability to link shopper data between domains
      • Amazon’s sophisticated “walled garden” approach: what this means, and its benefits
      • Why more people don’t know about this, why this isn’t being seen as the massive change that it is, and identifying the barriers to understanding the impact

      Relevant links: Apple’s latest privacy campaign - Data Auction; Apple’s health data privacy campaign - The Waiting Room; A Day in the Life of an Average Person’s Data - Privacy on iPhone; HubSpots 2022 consumer trends report
      Afficher plus Afficher moins
      1 h
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