Side hustles used to be the vibe… but are they still “allowed” now? 😅
In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy, what’s risky, and what it actually teaches you as a marketer.

Liz shares her passion project, Flea Market Love Letters — a digital archive of vintage love letters — and we get into the messy middle: monetisation, boundaries, employer perceptions, and why marketers can’t stop marketing… even on their days off.

Marketing confessions included:

• Liz accidentally wrote “lay of your life” instead of “lady of your life” (auto-scheduled… tragic)
• Emma asked a male guest live on-air: “Is there anything else that’s hard right now?” and mentally left her body

We get into:
✅ Are side hustles a distraction — or a sanity saver?
✅ The monetisation line: why hobbies feel “fine” until money shows up
✅ What’s actually not okay (hint: doing your side hustle on company time)
✅ Why side hustles make you a better marketer: experimentation, reps, confidence, ownership
✅ The one mindset shift that improves your marketing instantly: stop “I, I, I” and write “you”
✅ Side hustles vs business ideas: why it’s easy to dream and hard to run something real
✅ Ethics and impact: are you building something meaningful or just more landfill?
✅ Marketing gossip: the downfall of ugly AI posters and the return of human design

If you’ve been thinking about starting something on the side — or you’re worried your boss will freak out if they find out — this one’s for you.

Like, subscribe, and comment: what’s your side hustle (or your dream one)?

#Marketing #B2BMarketing #SideHustle #EmailMarketing #CareerAdvice #SmallBusinessMarketing #AIinMarketing

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Should you stay… or should you go? 😅

With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse.

In this episode, Emma and Ruta are joined by Ana Rogerson — B2B marketer turned career coach and mentor — to unpack the real decision framework behind leaving a role, staying put, or going freelance. No “just manifest it” nonsense. Just practical advice for marketers who are tired.

Marketing confession of the episode:
Ana accidentally sent an email attachment that she very much wishes she hadn’t. The kind of mistake that ages you three years in 24 hours.

We get into:
✅ The simplest test: am I learning and am I still smiling?
✅ Why rushing into the next job is the fastest way to repeat the same nightmare
✅ How to research company culture properly: employees, ex-employees, and what to look for
✅ Why “quiet quitting” is a terrible strategy when you’re job hunting
✅ The hidden career game: performance keeps you employed, but image and exposure get you promoted
✅ Freelance and fractional reality: it’s not instant freedom, it’s sales, resilience, and cashflow swings
✅ Practical stay strategies: boundaries, communication, reporting rhythm, and meeting leaders where they are
✅ Protect your peace: coping routines so work doesn’t eat your evenings and relationships
✅ Why having a work bestie is not optional — it’s survival

If you’re sitting at your laptop thinking “I can’t do this anymore” — this episode will help you slow down, get clear, and make the next move a smart one.

Like and subscribe for more Blame It On Marketing episodes.
Comment below: are you in a stay, go, or “plotting quietly” phase right now?

#MarketingCareers #B2BMarketing #CareerAdvice #MarketingLeadership #JobSearch #FreelanceMarketing #WorkCulture

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅

In this live session, we’re joined by Paul (20+ years in marketing, now at Marmalade Marketing and a HubSpot Gold Partner) to get into the actual data and metrics that matter — what to stop reporting, what to track instead, and how to explain B2B buying journeys without hiding behind a funnel diagram.

Marketing confession of the episode:
Paul got Argos catalogue pricing wrong and a product that should’ve been £79.99 went out as £39.99. Print mistakes are forever.

We get into:
✅ Vanity metrics to ditch (and why CEOs eventually come for “commercial impact”)
✅ The three numbers that matter most: revenue, pipeline, ROI — and why conversion and velocity deserve a seat too
✅ People, not personas: why named accounts beat “Jane, 32, reads The Guardian”
✅ The funnel is not linear (and maybe never was) — so how do we explain the journey?
✅ Account-based thinking: quality, penetration, and activity in the right accounts
✅ How long B2B journeys really are (and why 3 website visits over 2 years can still be a win)
✅ Lead scoring as a practical way to track progress without funnel theatre
✅ The “so what?” problem: data everywhere, but no story — how to fix analysis and reporting
✅ Minimum data every marketer should have: TAM, conversions, velocity, plus GA and website behaviour tools
✅ Website metrics: what matters, what doesn’t, and why top-of-funnel numbers still need context

If you’re tired of getting dragged into “why didn’t this channel convert?” arguments, or you need a smarter way to communicate marketing impact to finance and leadership — hit play.

Like, subscribe, and drop your worst “CEO hates my metrics” moment in the comments.

#B2BMarketing #MarketingMetrics #ROI #Attribution #HubSpot #MarketingOps #ConversionRate #ABM