Easton Training Center's Vice President and Director of Operations, Ian Lieberman, joins Eliot o kick off a three-part series on one of the most overlooked systems in martial arts schools: onboarding.

This episode looks at what happens from the moment a lead clicks your website to the moment they set their first appointment — and why most schools get this stage completely wrong.

The conversation covers the true cost of a lead, why response time matters more than world titles, how to structure a follow-up cadence that lasts months (not days), and why every school needs a CRM instead of relying on memory.

If you want more students walking through your doors and fewer missed opportunities, this episode lays out the blueprint.

Watch or listen to the full podcast on our blog: https://www.easton.online/blog/

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In this episode of the Black Belt Business Podcast, Easton Muay Thai Program Director Sean Madden joins Eliot to explain why Muay Thai programs in America need clear structure and progression. They discuss how Easton built a ranking and ascension model that improves safety, retention, and class quality while preserving the integrity of the art. A must-listen for any school owner running a striking program.

Watch or listen to the full podcast on our blog: https://www.easton.online/blog/

Visit https://www.easton.online to sign up for our mailing list!

Easton Muay Thai Program Director Sean Madden joing Eliot to break down the class structure and ascension model that allowed Easton's striking program to grow across multiple academies. They discuss why American students need a different approach than traditional Thai training, how Kickboxing can serve as the on-ramp into Muay Thai, and why Fundamentals and Intermediate classes are essential steps that build both skill and community. If you want a Muay Thai program that's safe, scalable, and built for long-term student progression, this episode lays out the blueprint.

Watch or listen to the full podcast on our blog: https://www.easton.online/blog/

Visit https://www.easton.online to sign up for our mailing list!