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Becoming the obvious choice is rarely about better marketing.

It’s about alignment.

When your offer reflects how you actually work.
When it solves one clear tension instead of ten imagined ones.
When it feels honest, contained, and true to your stage.

People don’t need convincing then.
They feel recognition.

This episode is for anyone who’s tired of shouting, tweaking, or adding more and ready to let their offers speak for themselves.

Clarity creates trust.
And trust makes you the obvious choice.

New to my world?
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• The Club
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  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

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Ever notice how your work always has to make sense?
How it can’t be light.
How you feel the need to contribute something substantial every time you speak?

Sometimes that’s integrity.
And sometimes it’s a systemic shadow.

In many systems, presence wasn’t enough.
You belonged because you were useful, insightful, or made things make sense.

So depth became safety.
Clarity became control.
And explaining became a way to stay.

This episode isn’t about doing less or dumbing down.
It’s about noticing when “depth” becomes a hiding place.

Because when everything is airtight, nothing can really touch you.

What if saying less isn’t a loss of value; but a sign of trust?

Listen if you’re curious what happens when you speak from place instead of role.

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
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Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

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Most people aren’t choosing a mentor.

They’re choosing:
• a mother
• a father
• a cheerleader
• a punisher
• or someone to blame

Same family system.
Different payment plan.

If your coach is regulating your nervous system, holding your identity, or carrying your disappointment, that’s relational outsourcing.

This episode is uncomfortable on purpose.
Because nothing in your business changes until you stop hiring your childhood.

Watch if you’re ready to grow up!

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp/

Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

Thanks for listening! Have a happy day.

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I’m currently in the middle of launching a new brand name.

It’s called Wealth Icon.

And the conversations around it have been…
interesting.

Some people immediately lit up.

They felt it in their body before they could explain it with their mind.
They smiled.
They said: “Yes. That makes sense.”

And others hesitated.

They said things like:

“Are you sure you want to flagship that name?”
“Doesn’t that feel a bit… bold?”
“Won’t that trigger people?”
“Shouldn’t wealth be shared?”
“Not everyone believes they deserve wealth.”

And they’re right.

Many people don’t believe they deserve wealth.

And that's exactly what I want to talk to you about!

New to my world?
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Want to know how to apply this in your business?
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Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

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Wealth reveals people.
It never hides them.

This week on The Shadow Business Podcast, I’m talking about why wealth feels so loaded, why women hesitate to claim it, and what changes the moment you stop trying to deserve success and begin to embody it instead.

Not louder.
Cleaner.
Iconic.

If you’re ready to understand wealth beyond numbers and meet the identity behind it; this episode is yours.

✨ Wealth Icon: January 5–15
bureausbb.com/wealth-icon

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp/

Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

Thanks for listening! Have a happy day.

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What are the choices that you make daily?

The investment choices and how do you circle back to how smart those investments are?

In this episode, Sarah speaks about the depth of your choices in your business.

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp/

Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

Thanks for listening! Have a happy day.

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Today I want to speak on the shadows in your content; why do you show up or not show up in your content?

This is the unspoken conversation on the undercurrent of what's happening when you show up.

When you learn to work on this, you'll be able to show up fully like you and in this episode I am sharing how you can do that.

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp/

Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

Thanks for listening! Have a happy day.

Send us a text

For this episode, I am taking you back to the beginning of my business where I first taught Goal Setting and how I slowly lost believe in the concept and gained it back again.

You're able to join my new mini-program Your Next Chapter for only €62,- through this link:

https://bureausbb.plugandpay.nl/checkout/your-next-chapter-vision-board-party-2026

See you inside!

New to my world?
Instagram: https://www.instagram.com/sarahberckenkamp/
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp/

Want to know how to apply this in your business?
Receive the 'Insider' Training for free: https://bureausbb.com/insider

Work with me?

• The Club
  If you’re ready to scale with intelligence, authority, and long-term consistency; The Club is where you become an industry leader.
  In this curated, year-long experience you get access to all my work and brings you into my inner circle.
  More info + become an insider though this link.
• Private Coaching → for those who want the deepest, most personal support. If you feel called into 1:1 work with me, simply send me a message on either instagram or linkedin.

Thanks for listening! Have a happy day.