In this episode, we're replaying a fan-favorite: Episode 2, where Jeremy walks through the process of discovering your brand identity. Joined by his dear friend Shay Sparks, this episode explores what brand identity truly is and why it’s the foundation of your business success. Learn how brand strategy fuels differentiation, accessibility, and trust with your customers, and how a strong brand identity can amplify your message.

Enjoy this insightful episode, and if you’re ready to elevate your brand, visit Jeremy at NOBSBranding.com. Reach out with any questions and stay tuned for more practical branding advice next week!

Culture eats strategy for breakfast,’ or so the saying goes. But is it really that simple? In this episode, we break down why culture is undeniably powerful—it can inspire, motivate, and create a sense of purpose that pushes people to achieve more than they thought possible. However, without a clear strategy guiding that energy, even the best culture can become directionless. We’ll explore how the most successful companies balance strong culture with smart strategy, and why focusing solely on one without the other can lead to missed opportunities. Tune in to discover the winning formula that combines the best of both worlds.

Can dreaming really impact your brand’s success? In this episode, Jeremy Allen dives deep into how dreaming helps small business owners create a brand that goes beyond just making money. Drawing from his Disney cruise experience, Jeremy emphasizes the importance of setting your sights on a bigger purpose and allowing yourself to dream freely. Learn how to incorporate dreaming into your branding strategy, plus get a free workshop template at KnowtheSBranding.com to guide your business vision.