Beyond The Easy Wins: Reaching the Other 97%
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Beyond The Easy Wins: Reaching the Other 97%
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The financial industry’s marketing system is broken, and you’re paying the price.
Have you ever noticed that the financial industry’s default answer to a seasoned advisor’s growth needs is to “do more seminars”, or “add TV” or “increase your airtime”?
It’s true- lead generation programs like dinner seminars and traditional media will work when done consistently and frequently. They will create quick wins that will allow you to sustain and even grow your business.
But those wins are only about 3 percent of your true potential.
That means you may be walking away from as much as 97 percent of the opportunity. Ninety Seven Percent!!
In this episode, Justin talks through this issue with Dr. Kerry Johnson, a best-selling author and business coach who has helped countless advisors scale without massive marketing spend.
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Guests and companies featured on Beyond The IMO are selected based on relevance and value to independent advisors. Neither Justin nor Beyond The IMO receive compensation, referral fees, or incentives tied to who appears on the show.
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