👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series!

👉 Access all of the bonus material from the 4% Files right here

This is it. The GRAND Finale.

It’s the fireworks show where you THINK it’s over…

Then there’s another grand finale on top of the grand finale.

For this final episode of the 4% files, I’m curating clips from 25+ episodes and organizing them into 2 buckets:

1. Stories
2. Strategy

Within the stories section, I’ve curated the most mind blowing and transformational stories shared on Beyond Curious. These are the stories that stretch your mind as to what’s possible as a human being.

You’ll get glimpses of:

1. How Andre Norman went from running a $3m/mo heroin, prostitution, & extortion operation while serving a 100-year prison sentence… to becoming a Harvard fellow, author, speaker & changing the criminal justice system
2. How Sean Swarner — a 2x cancer survivor with one lung — summited Everest, the 7 summits + the north & south poles…
3. How Trevor G Blake — a NYT bestselling author & Physicist — used “Mind Movies” to have MULTIPLE 9-figure exits with ZERO employees
4. How YOU can preserve your family legacy, heal previous wounds, and re-write your history by interviewing your loved ones… pulling on an interview I did with my late grandfather, Kenny Fong
5. How Marty Cooper changed the world by inventing the cell phone.
6. How Hal Elrod used “The 5 Minute Rule” to recover after being hit by a truck going 70 MPH, breaking 11 bones, suffering permanent brain damage, and being clinically dead for 6 minutes.

But that, my friends, is just the warmup, because next we dive into the highest leverage strategies that have created disproportionate results in my life.

The first section starts with Relationship Strategies.

You’ll learn…

1. From NYT bestselling author, Jon Levy, on how to leverage the “IKEA Effect” to build transformational relationships (I’ve been using this for 12+ years and it’s seriously changed my life)
2. What ONE quote my first ever mentor,

I’d be lying if I told you that I wasn’t a bit star struck when I first met Michael Hauge.

Here’s what I knew about him:

• Will Smith himself had said “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.”
• Russell Brunson, the founder of Clickfunnels, credits Michael’s frameworks as one of the keys that helped grow his software company that has 100,000 active customers and creates millions of dollars a month in sales.
• For four decades, he has been one of Hollywood’s top story experts and consultants working on projects starring Julia Roberts, Morgan Freeman, and Tom Cruise (to name a few)... and specifically with Will Smith, he consulted on he consulted on the scripts for I Am Legend, Hancock, The Karate Kid, Suicide Squad, and Bright.

I had been impacted by his work and was incredibly grateful he agreed to come on the show WAY back when I was just getting started on episode #36 in June 2021.

It was during that interview that I did something I was nervous to do:

I asked Michael for feedback on a story I was working on.

Not only did Michael say yes and give me LIVE coaching on the recording, but he offered to come back for a part TWO where he would review the changes and tweak what I did with the story even more.

That SINGLE ask was the start of what has been a transformational relationship with Michael over the last 5 years, and today I’m grateful to call him a dear friend and mentor.

Like all of the guests on the 4% files, my life would be fundamentally different if it weren’t for Michael.

Here’s why:

Yes, Michael has made me a 100,000x better storyteller.

Because unlike many storytelling frameworks that solely focus on the “external hero’s journey” (The call to adventure, meeting the mentor, etc.), Michael has become known for what he refers to as the hero’s “inner journey.”

The Inner Journey is the deeper storyline that makes a story truly great of how the hero moves from hiding within a protective identity to experiencing his or her true essence.

But beyond being a better storyteller, Michael’s storytelling frameworks gave me a blueprint for living a more courageous life.

The way Michael teaches story structure gives you a glimpse into this pattern of the human condition that ANYONE must face if they are going to follow their heart and build a life doing what they care about.

So as you listen to this one, I invite you to listen from two perspectives:

1. How might I tell better stories to inspire others?
2. How might I apply this pattern to living a more courageous life, doing what matters most to me?

I can’t wait for you to listen!

00:00 – Introduction to Beyond Curious and today’s guest, Michael Hauge.

Brandon Fong welcomes listeners to the 10th “4% File,” part of an 11-episode series distilling the most powerful insights from over 334 hours of Beyond Curious conversations. He explains the purpose of the series, reflects on the magnitude of the project, and sets the stage for revisiting one of the show’s most influential guests.

00:00:54 – How to use the 4% Files Treasure Map.

Brandon addresses new listeners who may be jumping into the series mid-stream, explaining how the Treasure Map in the episode description recaps the entire journey and how earlier files provide essential context for the deeper insights ahead.

00:01:48 – Introducing Hollywood storytelling legend Michael Hauge.

Brandon formally introduces Michael Hauge, highlighting his reputation as a mentor, friend, and one of Hollywood’s most respected story experts, known especially for his insights into fear and the hero’s inner...

👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series!

👉 Access all of the bonus material from the 4% Files right here

Have you ever stopped and stared at the beauty of a leaf?

One of the first things you’ll notice is the little veins branching off…

They look awfully similar to the branches that the leaf came from…

They look awfully similar to the roots underneath the tree…

It’s mesmerizing.

And it’s also a fractal.

Once you start noticing fractals, you’ll start to see them EVERYWHERE.

Those ice crystals forming on your windshield? Fractal.

The atoms our bodies are made of? Fractal.

The beautiful pattern on that pinecone? Fractal.

A fractal is simply a repeating pattern that continues at every scale.

Yes, they occur all over nature, but they ALSO occur all over our lives.

That strength you have that gets you results every time you use it? What if THAT was a fractal? (Hint: it is)

That “problem” that keeps occurring in your life? What if THAT is a fractal? (Hint: it is).

Today, I’m introducing you to the person that changed my life by bringing “Fractal Thinking” into it — Perry Marshall.

Perry has one of the most curious and deep minds that I’ve ever interviewed on the show, and his curiosity has led him all over the place.

Perry is…

• A former mechanical engineer turned famed marketing legend
• The founder of the $10M Evolution 2.0 Prize for Origin of Life research
• On a mission to reverse cancer
• The pioneer of innovative “80/20 thinking” used by NASA’s jet propulsion labs

… to name a few.

It was Perry (and his book 80/20 Sales and Marketing) that broke down the fractal nature of the 80/20 rule that actually led to the entire development of my Find Your Four® process and therefore the 4% Files Series.

There’s so much we dive into, including:

• How to stop fighting problems and instead find and defeat the SOURCE of what’s creating all of the problems to begin with… (and what that has to do with a poem written in the year 975)
• How to solve 95% of a problem by simply shifting the way you define the problem to begin with.
• How to use “Renaissance Time” to stop reacting and start architecting the life you actually want (and how you can start using it by buying a $13 alarm clock)

What makes this episode so powerful is that it goes FAR beyond tactics… it upgrades the way you see the world and solve problems.

Brandon Fong welcomes listeners to The 9th 4% File, part of the 11-part Beyond Curious series distilling the most powerful insights from over 334 hours of podcast conversations. He previews why Perry Marshall—engineer turned marketing legend and systems thinker—embodies “beyond curious” thinking.

Brandon shares his personal journey into direct response marketing and how discovering Perry’s work—especially 80/20 Sales and Marketing—reshaped his worldview through fractal 80/20 thinking and the concept of “finding your 4%.”

Brandon sets the...