If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever.

Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today.

KEY TAKEAWAYS:

• "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson.
• "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something.
• Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately.
• Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars.
• You need at least 100 form submissions on each version of your test before you can trust the results and make changes.
• Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page.
• AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers.
• Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money.

Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients.

KEY TAKEAWAYS:

• The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners.
• You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show.
• 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase.
• Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you.
• One podcast episode can create weeks of content across social media, email, and other marketing channels.
• B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention.
• Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth.
• The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else).

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

In this powerful episode, I sit down with one of the most genuine entrepreneurs I know to explore how to achieve a vision-driven exit by focusing on the real drivers behind sustainable business growth. We dive deep into how solving critical customer problems rather than chasing trends, investing heavily in team development, and maintaining unwavering intentionality during major business decisions can transform a startup into a multi-million dollar success story with the perfect strategic partner. This conversation reveals the counterintuitive truth that putting people before profits and staying true to your vision actually generates far greater financial returns and creates the optionality needed for an ideal exit.

My guest today is Raf Peeters, a goal-oriented entrepreneur who has built three successful startups and is known for his strong work ethic and total solution approach. Starting as a service engineer in the food industry, Raf traveled to over 40 countries, built trusted partnerships across multiple cultures, and scaled US operations from zero to over $4M in annual sales. As the founder of QFI, he transformed his deep industry knowledge into a food quality assurance equipment company that recently completed a strategic acquisition entirely on his terms. What sets Raf apart is his infectious positivity, genuine commitment to developing his team through substantial coaching investments, and his ability to maintain long-term vision while building sustainable business fundamentals.

KEY TAKEAWAYS:

• Focus on solving "must-have" problems rather than "nice-to-have" solutions, as these survive economic downturns and drive consistent revenue growth.
• Spend substantial time with customers in their actual work environments to truly understand their pain points and identify business-critical needs.
• Trust your initial gut instincts about major decisions, as overthinking often leads you away from the right choice.
• The moments when you most want to quit are typically when you're closest to a major breakthrough - persistence through resistance pays off.
• Invest significantly in your team's development through coaching and growth opportunities, as this creates loyalty that transcends salary competition.
• Build your business with strong fundamentals and fix core issues early, because scaling amplifies both strengths and weaknesses exponentially.
• Maintain financial discipline to preserve optionality - having choices during acquisition discussions leads to better outcomes than desperation selling.
• Be intentional about partner selection during exits, prioritizing cultural alignment and shared values over purely financial metrics for long-term success.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

What if I told you that a simple question - "Can you make me superhuman?" - would lead to the most powerful cognitive enhancement formula I've ever experienced? In this revealing episode, I pull back the curtain on the 18-month journey behind Founder Fuel, sharing the exact process my friend Regan Archibald and I used to develop what has become a game-changing nootropic. From fixing my gut health and optimizing my sleep to the precise nano-extraction process that makes our kratom bioavailable, you'll discover how we created a product so effective that every single person we brought onto our team chose equity over salary just to be part of it.

My guest today is Regan Archibald, one of the leading Peptide Specialists in the nation and the founder of the award-winning East West Health clinic. As a Licensed Acupuncturist, Functional Medicine Practitioner, and creator of the Peptide Mastery Course, Regan brings cutting-edge innovation to performance optimization and health transformation. He's the author of 8 books including "Never Stop Healing" and hosts the popular Never Stop Healing podcast. When he's not revolutionizing the practice of medicine or working with patients, you'll find Regan in the Wasatch mountains with his family, embracing the same philosophy of challenging discomfort that he teaches his clients.

KEY TAKEAWAYS:

• Healing your gut can lead to clearer thinking, better focus, and more energy.
• Fixing the root cause of health problems is more powerful than taking random supplements.
• Deep, restful sleep is one of the biggest keys to better performance and recovery.
• Small daily changes—like hydration, sunlight, and movement—build long-term results.
• Natural tools like peptides and clean nootropics can support brain and body function.
• Taking breaks, resting on weekends, and avoiding overuse helps avoid burnout.
• Clean sourcing and proper dosing make a huge difference in supplement safety and results.
• Building healthy habits daily can help you feel younger, stronger, and ready to lead.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

What if I told you the sleep secrets of CEOs could be the difference between mediocre performance and absolutely crushing it in the boardroom? Look, Jamie Diamond from JP Morgan Chase didn’t just randomly mention elite athletes when describing great leaders – there’s a direct connection between physical optimization and executive performance. In this episode, we dive deep into the sleep optimization strategies that top CEOs use to maintain the stamina, mental clarity, and decision-making capabilities needed to lead at the highest levels. We’re talking about practical, actionable sleep hacks that don’t require you to become a monk or spend five hours a day on wellness routines.

Our guest today is Ben Greenfield, and frankly, there’s nobody better qualified to break down the science of peak performance optimization. This guy isn’t just talking theory he’s a New York Times bestselling author, former professional athlete who completed 13 Ironman triathlons, and has been voted America’s top Personal Trainer by the NSCA. Ben works directly with high-level CEOs, professional athletes, and elite performers, helping them optimize every aspect of their physical and mental performance. As the founder of KION supplements and host of one of the top-ranked health podcasts, Ben has spent decades figuring out how busy, high-achieving individuals can maintain peak performance without sacrificing their business success or family time.

KEY TAKEAWAYS:

• Sleep drive starts when you wake up .

• Strategic light exposure is your secret weapon.

• Temperature control can make or break your sleep.

• Your bedroom should be a sleep sanctuary only.

• Sound management beats racing thoughts.

• The 3-hour rule for meals and workouts.

• Mouth taping and nose breathing optimize oxygen flow.

• Cortisol management is about more than stress.

Growing your business is hard, but it doesn’t have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don’t miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet’s Wesbites: www.PredictableProfits.com

In this episode of the Beyond 7 Figures podcast, talking about how powerful it can be for entrepreneurs to step away from their daily routines and go on meaningful adventures. You’ll hear how getting out of your usual environment like traveling to remote places with no distractions can spark big ideas, fresh thinking, and personal growth. We talk about how stillness, nature, and deep reflection help solve problems and bring more clarity and purpose to both business and life.

Our guest is Mike Brcic, the founder of Wayfinders. Mike takes groups of entrepreneurs on life-changing trips to places like Mongolia, Uganda, and Patagonia. He creates safe spaces where people can disconnect from their busy lives and reconnect with themselves. Mike shares how his own journey from business success to deeper self-discovery inspired him to help others find more meaning, direction, and breakthroughs through these powerful experiences.

KEY TAKEAWAYS:

• Taking time away from your business in quiet, remote places can help you solve problems and find new ideas.
• Real breakthroughs often happen when you step out of your normal routine and slow down.
• Deep personal growth helps drive lasting business success.
• Childhood experiences can shape your drive, fears, and how you lead as an entrepreneur.
• Feeling connected to nature and others can bring clarity and purpose to your life and work.
• Creating space for stillness and reflection is just as important as hard work.
• The most successful entrepreneurs often shift from chasing success to serving others.
• Building a business with heart and meaning leads to deeper fulfillment and stronger impact.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Look, we live in a crazy world right now. The news is screaming that the sky is falling, social media's got everyone at each other's throats, and AI is encouraging shortcuts over real connection. But here's what I know - with every challenge comes an equal and opposite opportunity. In this episode, I sit down with Chris Yoko to dive deep into what really separates successful entrepreneurs from everyone else: genuine care. Not the kind you SAY you have, but the kind people actually FEEL. We explore how to build empathy at scale, why authenticity isn't just nice-to-have but mission-critical, and how you get paid in direct proportion to the impact you provide others.

Chris Yoko is the CEO of Yoko Consulting and founder of Carbon Off - and let me tell you, this guy gets it. He's worked with powerhouse brands like Ritz Carlton, Living Social, and Pampers, helping impact over 100 million lives. Chris is part of MMT, our mastermind group of 7, 8, and 9-figure entrepreneurs, and his superpower is helping organizations create authentic impact through technology. What I love about Chris is he doesn't just talk about caring - he shows organizations how to systematically demonstrate it at scale.

KEY TAKEAWAYS:

• Your competitive advantage isn't your marketing tactics or sales systems - it's whether people genuinely believe you care about their success more than your own profit.
• Empathy at scale means building systems that help you see, hear, and understand what's truly important to each person you serve.
• Real empathy requires accuracy in reading people's emotions AND the wisdom to know when to pull them up rather than sink down with them.
• The Ritz Carlton doesn't just deliver great service - they anticipate what would make you feel special before you even know you need it.
• Servant leadership means your people get the credit when you win, and you take the blame when things go wrong - that's how you build loyalty that runs soul-deep.
• You want to build lasting wealth? Expand your vision beyond yourself to your family, community, country, and world - the bigger your impact, the bigger your income.
• The wealthiest people aren't thinking small like "the world" - they're already exploring space because their vision for impact knows no bounds.
• In times of chaos and uncertainty, the companies that survive and thrive are those with superfans who feel genuinely cared for and connected to a meaningful mission.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

We're challenging everything you've been taught about retirement, success, and fulfillment. The traditional idea of retiring at 65 might be doing more harm than good. Learn how redefining your relationship with work, money, and meaning can unlock a richer, more intentional life—especially if you're grinding toward an exit or feeling uncertain about your next chapter.

Derek's a seasoned financial advisor, entrepreneur, and author of Let's Retire Retirement. With more than 25 years in the financial world and a deep network of 7, 8, and 9-figure entrepreneurs, he brings a human, purpose-driven perspective to wealth planning. He's also the co-founder of Cadre, a curated networking community, and a thought leader who helps high achievers design lives filled with meaning, balance, and long-term value.

KEY TAKEAWAYS:

• Traditional retirement is an outdated concept that often leads to a loss of purpose and fulfillment.
• Redefining success means focusing on contribution, connection, and intentional living—not just financial accumulation.
• Many retirees return to work, not for money, but to regain meaning and engagement in life.
• Planning to work in some capacity longer can create more freedom and flexibility today.
• Purpose-driven work, even if part-time or passion-based, enhances health, happiness, and longevity.
• Designing your life around what energizes you leads to greater long-term satisfaction and impact.
• Small mindset shifts, like embracing gratitude and owning your choices, can transform your entire outlook.
• Investing in relationships, health, and meaning now pays bigger dividends than simply chasing more income.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com