If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever.

Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today.

KEY TAKEAWAYS:

• "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson.
• "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something.
• Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately.
• Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars.
• You need at least 100 form submissions on each version of your test before you can trust the results and make changes.
• Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page.
• AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers.
• Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money.

Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients.

KEY TAKEAWAYS:

• The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners.
• You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show.
• 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase.
• Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you.
• One podcast episode can create weeks of content across social media, email, and other marketing channels.
• B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention.
• Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth.
• The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else).

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

In this powerful episode, I sit down with one of the most genuine entrepreneurs I know to explore how to achieve a vision-driven exit by focusing on the real drivers behind sustainable business growth. We dive deep into how solving critical customer problems rather than chasing trends, investing heavily in team development, and maintaining unwavering intentionality during major business decisions can transform a startup into a multi-million dollar success story with the perfect strategic partner. This conversation reveals the counterintuitive truth that putting people before profits and staying true to your vision actually generates far greater financial returns and creates the optionality needed for an ideal exit.

My guest today is Raf Peeters, a goal-oriented entrepreneur who has built three successful startups and is known for his strong work ethic and total solution approach. Starting as a service engineer in the food industry, Raf traveled to over 40 countries, built trusted partnerships across multiple cultures, and scaled US operations from zero to over $4M in annual sales. As the founder of QFI, he transformed his deep industry knowledge into a food quality assurance equipment company that recently completed a strategic acquisition entirely on his terms. What sets Raf apart is his infectious positivity, genuine commitment to developing his team through substantial coaching investments, and his ability to maintain long-term vision while building sustainable business fundamentals.

KEY TAKEAWAYS:

• Focus on solving "must-have" problems rather than "nice-to-have" solutions, as these survive economic downturns and drive consistent revenue growth.
• Spend substantial time with customers in their actual work environments to truly understand their pain points and identify business-critical needs.
• Trust your initial gut instincts about major decisions, as overthinking often leads you away from the right choice.
• The moments when you most want to quit are typically when you're closest to a major breakthrough - persistence through resistance pays off.
• Invest significantly in your team's development through coaching and growth opportunities, as this creates loyalty that transcends salary competition.
• Build your business with strong fundamentals and fix core issues early, because scaling amplifies both strengths and weaknesses exponentially.
• Maintain financial discipline to preserve optionality - having choices during acquisition discussions leads to better outcomes than desperation selling.
• Be intentional about partner selection during exits, prioritizing cultural alignment and shared values over purely financial metrics for long-term success.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com