Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable and adapt will be left behind while others multiply their impact and income.

Garrett Gunderson is a financial strategist and founder of Wealth Factory, helping self-made entrepreneurs build economic independence. Coming from a fourth-generation coal mining family in rural Utah, Garrett built his approach to wealth on blue-collar values and a mission to break the cycle of scarcity. He's the author of multiple books including Money Unmasked and is known for making complex financial concepts accessible. When he's not speaking on stages around the country, Garrett performs standup comedy and stays active with CrossFit.

KEY TAKEAWAYS:

• Building confidence comes from repeatedly confronting discomfort, whether it's public speaking, dancing, or making tough financial decisions.
• Most financial advice is designed to benefit advisors, not entrepreneurs — question everything you've been taught about money.
• Cash isn't just king; it's the foundation that gives you options, opportunities, and protection against uncertainty.
• Giving away equity to partners is a mistake most entrepreneurs make multiple times before learning to protect what they've built.
• AI will create massive wealth for those who embrace it and widen the gap for those who resist change.
• Human purpose and strategic thinking are what separate thriving entrepreneurs from those replaced by technology.
• The speed of AI adoption will outpace most people's willingness to adapt, creating both opportunity and disruption.
• Legacy isn't just about money — it's about the values, skills, and independence you pass on to the next generation.

Connect with Garrett Gunderson:

• Website: garrettgunderson.com
• Instagram: @garrettbgunderson
• Company: Wealth Factory
• Book: Money Unmasked
• Find his books on Amazon

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can do with a smaller, low-risk engagement, and they'll naturally want the full meal.

I'm joined by my co-founder and head of coaching, Stephanie Vaughan, who brings over $100 million in organizational impact through her coaching expertise. As the former president of coaching for Tony Robbins' Business Breakthroughs International and developer of 150 coaches worldwide, Stephanie knows exactly what it takes to scale high-ticket sales systems that actually work.

KEY TAKEAWAYS:

• High-ticket sales fail because most entrepreneurs try to make the sale too fast without building sufficient trust and relationship first.
• The gateway strategy uses smaller, paid low-risk engagements that lead prospects naturally toward your premium offers.
• Gateway offers work like food court samples – they give prospects an initial win and taste of your results before asking for bigger commitments.
• High-ticket sales cycles require multiple calls, meetings, and touchpoints with a team of people to build confidence in the decision.
• Your super consumer is based on real data from your best clients, not theoretical ideal client profiles you created when starting out.
• Know your super consumer by identifying clients who pay the most, get the best results, send referrals, and are easiest to work with.
• Gateway strategies work across any industry – from custom coding to consulting to physical products.
• The key is creating an irresistible gateway offer that provides immediate value while demonstrating your capability to deliver on larger promises.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community