Ask Deeper is more than just a concept, it's the competitive advantage that separates those who thrive from those who get left behind. In this episode, we explore why knowing the right questions to ask matters far more than having all the answers, whether you're prompting AI, understanding your customers, or pressure-testing million-dollar decisions. We dive into the concept of "value journalism," the art of iterative AI prompting, and why billionaires don't just chase great ideas they systematically ask why those ideas might fail before moving forward.

Joining me are two brilliant minds who embody this principle in different arenas. John Hall, best-selling author of "Top of Mind" and recipient of the EY Entrepreneur of the Year Award, shares how curiosity and journalistic questioning have shaped his approach to thought leadership, content, and staying relevant in a rapidly changing landscape. Krish Ramineni, Co-Founder and CEO of Fireflies.ai and Forbes 30 Under 30 honoree, reveals the first-principles thinking that helped him build a product used by millions — including the bold decision-making frameworks that turned "impossible" ideas into industry-disrupting realities.

KEY TAKEAWAYS:

• True expertise isn't about having all the answers it's about knowing your limits and being resourceful enough to find the right solutions.
• You stop being an expert the moment you stop learning, because the world never stops evolving.
• The future belongs to those who know what questions to ask, not those who memorize answers.
• Great AI prompting is about thoughtful, iterative questioning asking the AI to reevaluate and refine gets exponentially better results.
• Value journalism means digging deeper with customers by asking "why" and "what could make this better" rather than surface-level questions.
• Before chasing why an idea will succeed, ask what would stop, prevent, or slow you down then build strategies to overcome those constraints.
• First-principles thinking allows you to push the envelope on bold ideas while systematically mitigating the risks.
• The quality of your decisions and ultimately your success is directly tied to the quality of the questions you're willing to ask.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

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Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

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www.PredictableProfits.com

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https://start.predictableprofits.com/community

Strategic execution is the difference between businesses that talk about growth and businesses that actually achieve it. Look, here's what most people get wrong—they chase tactics like shiny pennies without ever documenting a real strategy. In this episode, Saul Marquez and I dig into why only 28% of businesses actually have a documented marketing strategy, and what that means for you. We talk about how AI is dividing your efforts instead of multiplying them, the power of account-based marketing for B2B companies, and why the guy with the "ugly ad" who just executed crushed the perfectionist still tweaking his campaign six months later. If your business is running on disconnected tactics that don't talk to each other, you're leaving serious money on the table.

Saul Marquez is the founder and CEO of Outcomes Rocket, a healthcare-exclusive marketing, media, and advisory firm. But here's what I love about Saul—he's a former medical device corporate executive turned entrepreneur who's spent over a decade in the trenches where healthcare, marketing, sales, and technology collide. He's not about theoretical frameworks that never leave the slide deck. He's about practical execution that turns strategy into pipeline, revenue, and real market credibility. Saul also hosts the Outcomes Rocket Podcast with nearly 2,000 episodes under his belt, making it one of the longest-running healthcare podcasts out there. This guy knows how to cut through the noise and get things done.

KEY TAKEAWAYS:

• Tactics without strategy is like noise before the war is lost—document your marketing strategy first.
• Only 28% of businesses have a documented marketing strategy, giving you a built-in competitive advantage.
• AI is a tactic, not a strategy—you need a deployment and governance plan for it.
• Disconnected marketing tactics leave money on the table; integration creates force multiplication.
• Account-based marketing treats each target account as its own market for deeper engagement.
• If your business depends on referrals alone, it's a symptom that your other channels aren't converting.
• Execution beats perfection—the "ugly ad" guy who iterated fast outperformed the perfectionist.
• Knowledge without implementation is just entertainment; doing what you say you'll do doubles growth.

CONNECT WITH SAUL MARQUEZ:

• Website: outcomesrocket.com
• Marketing Insights & Resources: outcomesrocket.com/resources
• LinkedIn: https://www.linkedin.com/in/saulmarquez/
• Podcast: Outcomes Rocket Podcast

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

Authentic branding is the secret weapon that separates thriving seven and eight-figure businesses from those stuck competing on price. In this episode, we explore why your brand goes far beyond logos and colors—it's about aligning your messaging, positioning, and visual identity with who you truly are. Discover the strategic framework that took one service business from 100 customers to 2,000 after a complete rebrand, and learn why generic AI-generated content is killing connection while authenticity is becoming the ultimate differentiator in a crowded marketplace.

Re Perez is the CEO of Branding For The People, a strategic branding agency serving seven and eight-figure service-based businesses. A former Fortune 500 brand consultant with senior roles at firms like Interbrand and Siegel+Gale, Re has worked with giants including GE Money, TD Ameritrade, and Xerox. He's also the author of "Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand." Toni Bache is an entrepreneur, advisor, and strategist with over 15 years in senior global leadership roles for multi-billion dollar companies. She now helps entrepreneurs build businesses that don't sacrifice freedom and flexibility.

KEY TAKEAWAYS:

• True branding starts with the who, what, and why—not logos and colors.
• Position your brand at the intersection of credibility, uniqueness, and relevancy.
• An inauthentic brand name or personality can cap your growth potential.
• Strategic differentiation (like using purple in a sea of green competitors) sparks conversations and memorability.
• AI content is garbage in, garbage out—your unique voice and stories are the differentiator.
• Vulnerability and personal stories create connection points that generic business tips never will.
• Being polarizing is a feature, not a bug—it filters for your ideal clients.
• You are the secret sauce; share the things that make you memorable, even if they feel mundane.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community