In this episode of "Better Content Everywhere," host Matt DeWolf delves into two crucial topics for content creators and business owners: the importance of repeating key messages and the value of a well-structured customer journey map.

Matt explains why expecting your audience to remember details from a single mention is unrealistic, and how repetition can help reinforce important information. He also explores the concept of customer journey mapping, using the example of a gym membership to illustrate how consistently communicating at key touchpoints can enhance the customer experience and reduce churn.

Finally, Matt offers a step-by-step guide to creating a customer journey map, from initial contact to post-visit interactions. Tune in to learn how to keep your content clear, consistent, and compelling.

Today we're diving deep into the art of podcasting. Specifically, we're discussing how to humanize your podcast to transform it from good to great. Human connection is the key, and we'll explore three essential strategies: preparing your guests well, preparing yourself well, and being willing to share yourself.

Welcome to episode 7 of "Better Content Everywhere." I'm your host, Matt DeWolf. In today's episode, we're diving deep into the world of podcasting, focusing specifically on how to operationalize your show to ensure its success and longevity. Did you know that more than 90% of podcasts don't make it past episode three? We're here to change that by providing practical insights and strategies to help you build a sustainable podcast with structure and growth in mind. We'll cover essential tips like automating guest booking, leveraging tools like Cast Magic for post-production, and the importance of follow-up to maximize reach. Whether you're just starting out or looking to streamline your existing podcast, this episode has something for you.