Épisodes

  • Retail Media is a Moving Target
    Jan 22 2026

    Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually scales.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    21 min
  • The Foundation we Built in 2025
    Dec 16 2025

    A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    26 min
  • DSP Strategy in the AI Era
    Dec 2 2025

    Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.

    Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

    Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    18 min
  • Inside the Retail Media Super Bowl
    Nov 21 2025

    Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews


    Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

    Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoen

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    23 min
  • Stop Underspending During BFCM Lead In
    Nov 20 2025

    Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    12 min
  • How Hyperice Turns Awareness Into Amazon Sales
    Nov 18 2025

    From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth.

    Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

    Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    18 min
  • Bring Your Brand to Life on Amazon
    Nov 4 2025

    New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.

    Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864

    Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    26 min
  • Budgets, Buyers, and the Bigger Ecosystem
    Oct 21 2025

    What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.


    Connect with Nick on Linkedin: linkedin.com/in/n-amos

    Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    18 min