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Best Seller Secrets

Best Seller Secrets

De : Rob Kosberg
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Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.

© 2026 Best Seller Secrets
Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • The 5 Core Beliefs That Make Books Actually Work in 2026
      Feb 19 2026

      Amazon is basically a book graveyard.

      Not because people can’t write but because most authors treat “publish” like the finish line.

      They pour their soul into a manuscript, hit upload, cross their fingers and when it doesn’t explode, they drift.

      This training is the Author Reset in manifesto form: the 5 core beliefs that make books actually work in 2026 — for impact, authority, clients, and revenue.

      If you’ve ever thought:

      • “My book should be selling itself by now…”
      • “Maybe it’s too late…”
      • “Maybe traditional publishing will save me…”
      • “I have too many ideas and no clue what to write…”


      this is your clarity punch in the face (in a good way).

      ✅ The 5 Core Beliefs (Author Manifesto)

      1) Writing the book is the starting line, not the finish line

      Most authors stop at the manuscript. That’s the “ante” just to get in the game.
      A finished book is a paperweight until you pair it with strategy + a marketing engine.

      🟢 Takeaway: Results come from what you do after the book is done.

      2) Real profit lives in the niche

      Trying to appeal to everyone is how you end up appealing to nobody. Owning a narrow category is how you dominate, attract premium clients, and actually stand out.

      🟢 Takeaway: You don’t need a million readers. You need the right 1,000.

      3) Your Amazon page is a landing page, not a Hail Mary. Your listing is a conversion asset. It needs fundamentals nailed:

      • cover
      • title/subtitle
      • SEO description + keywords
      • A+ content
      • reviews


      🟢 Takeaway: Traffic won’t save a weak listing. Fix the foundation first.

      4) Traditional publishing is a trap if you don’t have an audience.

      Traditional publishers don’t build your platform. They harvest it. If you don’t have an audience, you’re basically asking a publisher to do a job they don’t do.

      🟢 Takeaway: build the audience with your book. Then you can say “no” (or demand a fat check).

      5) Every book deserves a second chance.

      A bad launch isn’t a death sentence. It’s usually a strategy problem.

      Fix what was broken, relaunch, update with a second edition if needed, and put it back in motion.

      🟢 Takeaway: “It didn’t sell” often just means “it was invisible.”

      If you want your book to produce results, stop treating it like a trophy. Treat it like a machine.

      And if your book is already out there? Cool. That means you’re not starting from zero. You’re starting from assets.

      🎯 Watch this and pick ONE belief you’ve been violating without realizing it, then fix that first.

      CONNECT WITH US:
      🌐 https://bestsellerpublishing.org/socials/
      📞 1 (626) 765-9750

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      23 min
    • How Authors Can Get (and Stay) Motivated: 8 Brain-Based Shifts That Actually Work
      Feb 6 2026

      Motivation isn’t something you “lose.” It’s something you can engineer.

      By January 20, statistically 43% of people who set New Year’s goals have already quit. And by February that number climbs toward 50%.

      If you’ve felt your momentum slipping, you’re not broken. Your brain is just doing what brains do.

      In this episode, you’ll learn 8 practical motivation shifts to help you stay consistent, follow through, and stop relying on “borrowed motivation” that collapses after a few weeks.

      A big theme here: your brain is basically a chemical factory.

      When you understand dopamine, rewards, identity, and environment, you can rewire your motivation to last.

      What You’ll Learn (8 Motivation Shifts)

      Set goals as identity shifts
      Stop asking “What do I want to achieve?” and start asking “Who do I want to become?”

      Keep your goals visible and repeated
      Your brain acts on what it notices repeatedly, so build reminders into your environment.

      Tie motivation to immediate rewards
      Don’t wait until the end. Celebrate milestones so your brain gets consistent dopamine wins.

      Fix your energy first
      Low energy looks like low motivation. Sleep, nutrition, and exercise are motivation multipliers.

      Use people to raise your standards
      Your environment shapes your defaults. Get around people with the standards you want to live up to.

      Design your environment to reduce friction
      Your brain follows the path of least resistance. Make the “right” actions easy and automatic.

      Go deeper than goals: find your real WHY
      If the “why” isn’t strong, you’ll drift. Clarify what happens if you do… and if you don’t.

      Build systems, not goals
      Goals are outcomes. Systems are what make outcomes inevitable. Kill decision fatigue with routines.

      If you’ve been waiting to “feel motivated again,” this flips the script.

      You don’t wait for motivation. You build the conditions where motivation shows up on schedule.

      Watch, pick the 1–2 shifts that hit hardest, and start engineering consistency this week.

      CONNECT WITH US:
      🌐 https://bestsellerpublishing.org/socials/
      📞 1 (626) 765-9750

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      24 min
    • Author Reset: What to Stop, Start, and Simplify This Year to Get Real Results
      Jan 28 2026

      January doesn’t expose a lack of motivation. You are motivated.

      What January does expose is a lack of clarity.

      So this episode is your Author Reset: a practical reset of direction — not “starting over,” not reinventing your life — just getting aligned on what actually moves the needle as an author.

      If last year felt like you drifted…
      If you stopped doing what worked…
      If your book launched strong but didn’t keep momentum…
      This is the reset you need.

      WHAT YOU'LL LEARN:

      What to STOP
      ✅ Stop chasing visibility without a path (podcasts/social/PR with no clear next step is just noise)
      ✅ Stop treating your book like a trophy (a book on a shelf doesn’t change your business)
      ✅ Stop chasing shiny objects (courses, half-built funnels, “almost” campaigns)
      ✅ Stop measuring the wrong things (Amazon rank, likes, follower count — instead measure what leads to conversations and clients)

      What to START
      ✅ Use your book as a door-opener consistently (speaking, PR, referrals, outreach)
      ✅ Anchor everything to one clear core offer (high ticket, crystal clear, no confusion)
      ✅ Build one simple sales path: Book → Conversation → Client
      ✅ Create a weekly (or daily) book activation habit so momentum is predictable, not accidental

      What to SIMPLIFY
      ✅ Simplify your message: who it’s for, what problem it solves, what happens next
      ✅ Simplify your marketing: pick ONE channel and go deep (give it 90 days minimum)
      ✅ Simplify your goals: clear, trackable, non-vague targets that force action

      If your book had to produce real results in the next 90 days, you don’t need more information.

      You need alignment, a decision, and consistency.

      Let’s reset your direction and get your book back in motion.

      CONNECT WITH US:
      🌐 https://bestsellerpublishing.org/socials/
      📞 1 (626) 765-9750

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      26 min
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