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Behind the Brand Moves

Behind the Brand Moves

De : Open Doors
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What makes a brand iconic? Behind the Brand Moves dives into bold strategies, emotional hooks, and viral tactics of the world’s top brands. Each episode breaks down how names like Zomato, Starbucks, and Nike win hearts and dominate markets. Whether you're a marketer or just brand-curious, this is your backstage pass to real branding moves. 🎙️ New episodes weekly — Tune in, take notes, and transform how you think about branding.Open Doors Economie
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    Épisodes
    • Netflix's 'One Story Away': The Global Campaign That Redefined Streaming
      Apr 27 2025

      In this episode of Behind the Brand Moves, we decode Netflix’s brilliant "One Story Away" campaign — a masterstroke that united global audiences with the universal power of storytelling. 🌎✨
      Learn how Netflix moved beyond just being a streaming service to becoming an emotional brand — by showing that everyone, everywhere, is just one story away from a life-changing experience.
      From emotional resonance to regional customization, we dive deep into the psychology, strategy, and marketing genius behind this global phenomenon. 🚀

      Whether you’re a Netflix fan, a brand strategist, or an entrepreneur, this story is packed with lessons on building connections that truly matter.

      🎧 Tune in now and take notes — this is brand storytelling at its best!

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      10 min
    • IPL: The Billion-Dollar Cricket League That Outsmarted Marketing
      Apr 26 2025

      From cricket matches to cash-rich marketing marvel — discover how the Indian Premier League became India’s ultimate brand playground. In this episode of Behind the Brand Moves, we decode how the IPL turned entertainment, data, regional loyalty, and smart brand partnerships into a multi-billion-dollar ecosystem. Whether you’re a cricket fan, marketer, or business strategist — this is your front-row seat to the biggest marketing league in the world.

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      10 min
    • What made Spotify Wrapped a global marketing masterpiece?
      Apr 25 2025

      In this episode of Behind the Brand Moves, we decode how Spotify turned your listening data into an emotional, shareable, and addictive experience.

      From personal storytelling to social media dominance — learn how Spotify mastered user engagement and made YOU the campaign.

      🎧 Tune in if you're a marketer, creator, or startup founder looking to build brand loyalty through smart psychology and content virality.

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      10 min
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