Visuals: https://getbehindthebillboard.com/episode-105-yohan-daver

This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA

Yohan started his career in India, at BBDO and then BBH, before continuing his journey with the black sheep to LA and now BBH New York. Yohan’s work has been recognised at every major awards show, winning big at Cannes, D&AD, The One Show, and the Clios.

We discussed some of his very best campaigns, starting with Netflix’s Squid Game: The Challenge, a genuinely intriguing, funny and superbly on-brand campaign that questioned the morals of New Yorkers and what they would do for money.

Next we covered the ‘Black-owned Friday Every Day’ initiative for Google in partnership with the U.S. Black Chambers, Inc. to reframe the busiest shopping day of the year as a celebration of Black-owned businesses.

We did a quick bit of Heineken, before finishing on Dunkin’ at Home which we’ve loved ever since we saw it last year. It is the epitome of great OOH, fantastic idea, brilliantly executed. Yohan gave us the story behind the idea which is not to be missed. Then we chatted about the beautifully crafted execution. It deservedly won our International Poster of the year and we imagine it will clean up in the awards shows later this year.

Thanks again Yohan for coming on. A great end to a fun week.

Huge thanks once again to Joe at Rockefeller Center's Newsstand Studios for making us sound (semi)professional. Thanks also to our all our guests both in the studio and at AdFest, you were all amazing. Kudos as ever to Jon for the edits. Gas for the music. And the good people of New York who made us feel so welcome. V much hoping to return. BTB ❤️ NYC

And as ever, huge thanks to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music

Visuals: https://getbehindthebillboard.com/episode-104-gavin-lester

Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising.

Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he and Hugh knew each other from BBH days in London when Gavin and Ant (his partner at the time) were running through walls with Jonathan Glazer for Levi’s.

The bulk of our chat was around Liquid I.V. and the Times Square takeover - one of the most audacious stunts ever attempted in this iconic space. Every digital billboard was synced to displayed an ‘error’ message to mimic a dehydration ‘glitch’. And then at exactly 4:00 p.m.—rebranded as ‘I.V. O’Clock’ —the screens refreshed to a vibrant brand display while 50 Kiwibot robots distributed samples to the crowd.

We also discussed the Traeger Wood Fired Grills campaign, which turned a billboard into a ‘Grillboard’, (vegetarians may want to skip this bit) Each day, an animal disappeared from the farm below the billboard and showed up in all its delicious glory on the ‘Grillboard.’ Amplified on social media and with tonnes of pr, this single Grillboard pulled nearly every marketing lever and won a shit ton of awards.

We talked about Gavin’s art too, which is f***ing cool. Highly conceptual, witty, provocative - much like the man himself - we hope one day to own ‘A Lester’. For now we managed a selfie with the artist, adman and lovable chap.

Thanks so much Gav for coming on, it was a blast. Look us up next time you’re over.

And as ever, huge thanks to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music

Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett

Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.

Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to fame has continued at pace ever since, being included in both AdAge's "Creatives to Watch " and Adweek's "Creative 100" lists from 2025.

We started our chat with British Airways, which was most apt as we flew out on BA, and for the week were Englishmen in New York. We love the BA campaign, and it was great to see previously unseen executions, ‘A city that sleeps’ is a cracker.

Next we talked pain. The retail kind. A social experiment in SoHo, New York, during Fashion Week, featuring a claw machine containing a single, un-winnable Hermès Birkin bag worth $10,000. A provocative and brilliant use of OOH. Prior to installation, ads across the city were asking "Want pain?" or proclaiming "One priceless handbag you have zero chance of winning," to build intrigue. For those who came along, consolation prizes of t-shirts and keychains eased the pain, extending the ironic message beyond physical the stunt itself.

Although not pure OOH, we also chatted a bit about The Lost Class, just because it was a big moment and an incredibly important campaign.

We finished on DePop with witty fashion billboards. People sharing their clothes. The buyer and seller together inside the same jumper together. Much like K&K themselves.

Thank you so much Katie & Kelley. It was great to have you on the show and best of luck with the wedding plans 👰 💍 👰

And as ever, huge thanks to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music