What's the ONE thing that could completely transform your salon in 2026?

It's not a new treatment. Not a marketing tactic. Not even hiring more staff.

In this episode, I'm revealing the single most important shift you can make—and sharing how NOT doing it cost me €200,000.

In this episode, you'll discover:

• The ONE thing that separates surviving salon owners from thriving ones
• My €200K mistake (and how to avoid it)
• Why you ARE a CEO—even if you don't feel like one
• The difference between operational tasks and real CEO time
• How to start taking strategic time without feeling guilty

Key Takeaway: What got you here won't get you there. The shift from technician to CEO happens in the hours you dedicate to working ON your business, not just IN it.

Ready to start 2026 differently? Join me January 5th for the CEO Annual Planning & Strategy Day—a 3-hour live workshop where we'll create your 2-page strategic business plan together. No homework, no overwhelm—just you, me, and your 2026 vision mapped out. Only €75, limited to 30 people.

LINK TO WORKSHOP

https://www.beautybbm.com/offers/7QDFNQDv/checkout?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAO_KblleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaeE0ofobIrlKUYjBrSr42jlAMRIw8eboIazUwVhUitpKm5jsyt4oyGBlyoh3g_aem_NXWLP8ue8OzPnN3W9DwWdg

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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Beauty, Business, Marketing, January Promotions, Client Retention, Spa Services, Beauty Industry, Podcast, Business Strategies, Client Engagement


Summary

In this episode of the Beauty Pro CEO podcast, host Debbie Mulhall shares insights on preparing for a busy January in the beauty industry. She discusses the importance of creating irresistible offers, effective marketing strategies, and building strong client relationships. Debbie emphasizes the need for business owners to prioritize their time and resources while ensuring their teams are motivated and engaged. The episode is filled with practical tips and personal anecdotes to help beauty professionals thrive during the busy season.


Takeaways

Debbie emphasizes the importance of prioritizing personal well-being while managing a business.
Creating unique and exciting offers can attract clients during slow periods.
Effective marketing strategies are crucial for filling appointment books in January.
Building relationships with clients can lead to increased loyalty and repeat business.
Incentivizing team members can significantly improve sales and client engagement.
Utilizing social media and email marketing can enhance visibility and attract new clients.
Offering gift vouchers can be a great way to bring in new customers during the holiday season.
Debbie shares her experience of learning from past mistakes to improve business practices.
Creating a sense of urgency in marketing can drive bookings and sales.
The importance of storytelling in marketing to connect with clients.



Chapters

00:00 Introduction and Personal Updates
01:24 Preparing for a Busy January
05:16 Creating Irresistible Offers
10:43 Marketing Strategies for January
18:54 Launching New Services
25:37 Building Client Relationships
33:23 Effective Marketing Techniques

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads.

Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month into one of our busiest—and most profitable.

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demonstrates why systematization trumps everything and proves that profit margins matter infinitely more than vanity metrics.

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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In this intimate episode, Debbie sits down with her close friend Gill Carroll, a successful restaurant owner who transformed her business through disciplined systems and processes.

Gill shares her journey from young entrepreneur to business freedom, including how she built systems that allow her restaurant to run without her presence.

The conversation covers their life-changing experience at Tony Robbins' Business Mastery event, the importance of knowing your numbers, and how Gill transitioned into a new chapter as a yoga teacher while maintaining her successful restaurant. This episode is packed with practical wisdom about creating businesses that serve your life rather than consume it.

• Proximity is everything – surround yourself with successful people who challenge you to grow
• Know your numbers: profit margins, average spend, and KPIs should be tracked systematically
• Invest in systems early – Google Sheets, SOPs, and processes create freedom
• The hardest challenges in business often become your greatest strengths
• Balance masculine business systems with feminine intuition and flow
• Core values should drive business decisions and structure
• Movement and community outside your business are essential for long-term success
• Every business is for sale at the right price and right time
• Don't lose yourself in your business – maintain identity beyond your work

Chapters:

00:00 Introduction: How Jill and Debbie Met at Machu Picchu 03:39 Jill's Entrepreneurial Beginning - From Family Business to Scotland 06:30 Opening Her First Bar at 26 and Early Lessons 09:08 The Power of Google Sheets and Business Systems 13:50 Tony Robbins Business Mastery: The Game-Changing Week 17:31 Revenue vs Profit: Why Numbers Matter More Than Turnover 19:10 How Systems Created Ultimate Business Freedom 24:38 Balancing Masculine Systems with Feminine Energy 27:33 Advice to Her Younger Self: Facing Challenges Head-On 30:09 Current Projects: From Restaurant to Yoga Teaching 32:34 Closing: Authenticity and Excitement for the Future

Connect with Gill on Insta https://www.instagram.com/gillcarrollcoach?igsh=bTB0aHpqNzV2eGFm

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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In this episode, Debbie Mulhall explores the concept of cycle syncing for female entrepreneurs, emphasizing how understanding the menstrual cycle can enhance productivity and well-being in business. She discusses the four phases of the menstrual cycle—inner winter, inner spring, inner summer, and inner autumn—and how each phase affects energy levels, creativity, and decision-making. Debbie encourages women to align their work tasks with their cycle phases to optimize performance and reduce stress, while also advocating for a supportive work environment that acknowledges these natural rhythms.

Here's the Link to view Debbie's Cycle Syncing Google Sheets https://docs.google.com/spreadsheets/d/1ae22fHBxo74x1vjnnLYZTKO9eXC51YdvlKAt98Q2Kc4/edit?usp=sharing

Takeaways

Cycle syncing can enhance productivity for female entrepreneurs.
Understanding your menstrual cycle is empowering and beneficial.
Each phase of the cycle has unique energy and productivity levels.
Aligning business tasks with cycle phases can reduce stress.
Rest is crucial during the menstrual phase.
The follicular phase is ideal for creativity and new projects.
Ovulation is the peak time for visibility and collaboration.
The luteal phase is best for wrapping up tasks and reflection.
Communication about cycle phases can improve team dynamics.
Knowledge of cycle syncing can be life-changing for women in business.


Chapters

00:00 Introduction to Cycle Syncing for Business Success
02:46 Understanding the Menstrual Cycle and Business Dynamics
07:42 The Four Phases of the Menstrual Cycle
09:01 Inner Winter: The Menstrual Phase
17:04 Inner Spring: The Follicular Phase
21:15 Inner Summer: The Ovulation Phase
25:36 Inner Autumn: The Luteal Phase
38:46 Conclusion: Harnessing Your Cycle for Business Success
39:37 Debbie Mulhall Podcast Outro.mp3

Keywords

cycle syncing, menstrual cycle, female entrepreneurs, business strategy, hormonal wellness, productivity, feminine energy, work-life balance, women in business, personal development

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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Shoot Debbie a text

Ask, Show, Tell: A Powerful Framework for Leading Your Team with Confidence

💡 Leadership in the beauty industry isn’t just about giving orders—it’s about empowering your team to grow, perform, and thrive. In this episode, Debbie Mulhall introduces her powerful three-part leadership framework—Ask, Show, Tell—and explains how to use it to guide your team with clarity, confidence, and care.

Whether you're training a junior stylist, managing a seasoned pro, or stepping into leadership yourself, this episode is packed with actionable strategies to elevate your communication and improve team performance.

What You’ll Learn in This Episode:

• The Difference Between Managing and Leading – Why leadership requires a completely different skill set and how to develop it.
• The Ask-Show-Tell Framework – A simple, powerful method to communicate expectations and coach team members through any challenge.
• When to Use Each Approach
  – Ask for coaching and collaboration
  – Show for demonstration and modeling
  – Tell for clarity and urgency
• Examples of Real-World Team Situations – Including how to handle poor time management, declining retail sales, and training gaps without micromanaging.
• How to Train Future Leaders in Your Salon – Tips for developing junior managers and empowering senior team members to lead with confidence.
• Why Asking Is Often the Most Overlooked (and Powerful) Leadership Tool – And how to start using it today.
• How to Build a Culture of Ownership and Initiative – So your team becomes less dependent on you—and your business runs more smoothly.

💬 Debbie’s Key Message: Great leadership isn’t about being the boss—it’s about knowing when to ask, when to show, and when to tell. By adapting your approach, you empower your team to grow, take ownership, and perform at their best—without burning yourself out.

Support the show

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Pricing for Profit: How to Raise Your Prices with Confidence and Clarity

💡 Are you nervous about raising your prices? Wondering how to do it without losing clients—or your confidence? In this episode, Debbie Mulhall tackles one of the biggest challenges beauty professionals face: pricing. She breaks down how to price for profit, overcome fear and guilt, and set your services up for long-term success.

What You’ll Learn in This Episode:
- Why You Need to Raise Your Prices (And How to Know When It’s Time) – Debbie shares how her own salon’s Q1 decline sparked a necessary pricing overhaul.

- Overcoming Fear of Client Loss – How to shift your mindset from fear to strategy, and why losing a few clients might actually boost your business.

- Profit-Driven Pricing – Tips on ensuring every service generates profit, and why you must price based on your business—not the one down the street.

- Letting Go of Guilt & Impostor Syndrome – Why undercharging hurts your business and your confidence—and how to finally own your value.

- Communicating Price Increases – When (and why) you shouldn’t apologize—and how to handle pricing conversations like a CEO.

- A Real-Life Story on Doubling Prices – Debbie shares how a bold pricing move didn’t lose her clients—it actually improved her business.

- The Cost of Not Knowing Your Numbers – From wastage to underpricing, Debbie explains how hidden leaks could be draining your profit.

💬 Debbie’s Key Message: A salon should be more than a job—it should be a valuable, sellable asset. Without systems, strategy, and financial clarity, many beauty business owners face burnout and walk away with nothing. Start planning your exit now—so you can leave on your terms, with profit and purpose.

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

📢 Loved this episode? Subscribe, rate, and review! Your support helps empower more beauty entrepreneurs to build sustainable, stress-free success.

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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