What's the ONE thing that could completely transform your salon in 2026?

It's not a new treatment. Not a marketing tactic. Not even hiring more staff.

In this episode, I'm revealing the single most important shift you can make—and sharing how NOT doing it cost me €200,000.

In this episode, you'll discover:

• The ONE thing that separates surviving salon owners from thriving ones
• My €200K mistake (and how to avoid it)
• Why you ARE a CEO—even if you don't feel like one
• The difference between operational tasks and real CEO time
• How to start taking strategic time without feeling guilty

Key Takeaway: What got you here won't get you there. The shift from technician to CEO happens in the hours you dedicate to working ON your business, not just IN it.

Ready to start 2026 differently? Join me January 5th for the CEO Annual Planning & Strategy Day—a 3-hour live workshop where we'll create your 2-page strategic business plan together. No homework, no overwhelm—just you, me, and your 2026 vision mapped out. Only €75, limited to 30 people.

LINK TO WORKSHOP

https://www.beautybbm.com/offers/7QDFNQDv/checkout?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAO_KblleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaeE0ofobIrlKUYjBrSr42jlAMRIw8eboIazUwVhUitpKm5jsyt4oyGBlyoh3g_aem_NXWLP8ue8OzPnN3W9DwWdg

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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Beauty, Business, Marketing, January Promotions, Client Retention, Spa Services, Beauty Industry, Podcast, Business Strategies, Client Engagement


Summary

In this episode of the Beauty Pro CEO podcast, host Debbie Mulhall shares insights on preparing for a busy January in the beauty industry. She discusses the importance of creating irresistible offers, effective marketing strategies, and building strong client relationships. Debbie emphasizes the need for business owners to prioritize their time and resources while ensuring their teams are motivated and engaged. The episode is filled with practical tips and personal anecdotes to help beauty professionals thrive during the busy season.


Takeaways

Debbie emphasizes the importance of prioritizing personal well-being while managing a business.
Creating unique and exciting offers can attract clients during slow periods.
Effective marketing strategies are crucial for filling appointment books in January.
Building relationships with clients can lead to increased loyalty and repeat business.
Incentivizing team members can significantly improve sales and client engagement.
Utilizing social media and email marketing can enhance visibility and attract new clients.
Offering gift vouchers can be a great way to bring in new customers during the holiday season.
Debbie shares her experience of learning from past mistakes to improve business practices.
Creating a sense of urgency in marketing can drive bookings and sales.
The importance of storytelling in marketing to connect with clients.



Chapters

00:00 Introduction and Personal Updates
01:24 Preparing for a Busy January
05:16 Creating Irresistible Offers
10:43 Marketing Strategies for January
18:54 Launching New Services
25:37 Building Client Relationships
33:23 Effective Marketing Techniques

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

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Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads.

Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month into one of our busiest—and most profitable.

Shoot Debbie a text

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

Connect with Debbie on:

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/link-tree?fbclid=PAZnRzaANh7c9leHRuA2FlbQIxMQABp-kPKUXOAPgOA9TM2WO0otnkyudGMFD_0VxAb9gbuEMYywdeGqI-NiO846u5_aem_rWAV-Rl0GEcHIqsXu4ysLw

📢 Loved this episode? Subscribe, rate, and review!