In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people. From anonymous moms in Facebook groups, to random opinions online, to well-meaning friends and family, to AI tools like ChatGPT, Dan explains why too many owners are letting outside voices shape major business decisions — even when those voices have no real understanding of what it takes to run a successful cheer gym. This episode is a powerful reminder that not every opinion deserves your attention. Dan shares why gym owners need to focus on the people who actually matter: their athletes, their paying clients, their local market, and trusted advisors who understand the cheer industry and have real experience. Inside this episode, Dan talks about: Why anonymous people online should not have power over your decisions The danger of making business choices based on uninformed opinions Why AI is not a cheer gym business coach How negativity online plants doubt, even when it shouldn’t Why strong gym owners need to protect their mindset just as much as their systems If you’re a cheer gym owner, coach, or director, this episode will help you filter noise, trust the right voices, and lead your business with more clarity and confidence.