Couverture de Banking on Digital Growth

Banking on Digital Growth

De : James Robert Lay
  • Résumé

  • If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    Épisodes
    • 406) Navigating Change: Transforming Teams in the Age of AI
      Jun 4 2024

      Many leaders struggle to build cohesive, motivated, and resilient teams that drive growth and effectively handle the complexities of today’s rapidly changing workplace. Employees often experience disengagement and burnout, leading managers to incorrectly assume that they need to reduce pressure and expectations, which can further demotivate teams. Disengagement and lack of trust within teams can erode productivity and morale. Without a clear mission and effective communication, teams fail to see the purpose behind their work. Managers often mismanage the balance between autonomy and pressure, leading to inefficient team dynamics.

      In this episode of the Exponential Insights series, Scott Albrecht, author of "The Hierarchy of Team Needs," provides actionable insights into creating cohesive and high-performing teams. He offers a structured approach for leaders starting with a strong mission, progressing through trust-building, honest feedback, clear vision, and effective coaching. He reveals how applied pressure and positive reinforcement can persistently drive teams towards excellence, making the transition smoother with resilience and growth mindset principles.


      Join us as we discuss:


      -Building Trust and Honest Feedback (15:46)


      -Creating a Team Vision Statement (25:12)


      -The Neuroscience Behind Coaching (30:19)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      45 min
    • 405) The Future of Banking: AI, Machine Learning, and Predictive Analytics
      Jun 3 2024

      The hype around artificial intelligence (AI) has reached a fever pitch, especially in the financial industry. With AI being a hot topic at conferences and among financial brand leaders, there is a growing concern about distinguishing between hype and actual, practical applications.

      In this episode of the Practical Perspectives series, a panel of experts share their insights and recommendations on how financial brand leaders can integrate AI with human expertise to lead to better decision-making and customer experiences, unlocking new growth opportunities and ultimately emerging stronger in the Age of AI.


      Join us as we discuss:


      -Panel Discussion: Understanding AI, ML, and Predictive Analytics (02:32)


      -Real-World Applications and Success Stories (06:58)


      -Audience Q&A: Data, AI, and Predictive Analytics (23:11)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      49 min
    • 404) Beyond Commoditization: Elevating the Human-Digital Experiences
      May 28 2024

      There’s a pressing need for financial brands to maintain individuality while navigating the digital journey and customer experience. To address these challenges, organizations need to utilize behavioral economics to craft meaningful customer experiences and adopt a 'yes and' mindset to move from product-based sales to a more human-centric approach.


      In this episode of the Digital Growth Journeys series, Josh Cook, CEO of Community Choice Credit Union, shares several unconventional strategies his organization has implemented, such as personalized interactions, digital promotions, and leveraging sponsorships to increase awareness and membership. They’ll also cover the importance of balancing digital and in-person experiences and embracing change to achieve exponential growth.


      Join us as we discuss:


      -Challenging the Status Quo in Financial Marketing (06:11)


      -Redefining Financial Services Through Human Connection (18:27)


      -Rethinking Media Buying and Advertising (25:36)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      41 min

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