Football clubs don't run on matchdays alone; there's a critical operational role behind the scenes that keeps everything aligned. In this episode, we break down the role of a Liaison Officer in football operations, explaining what they actually do, why the position is important, and how it fits into the broader structure of club management and football administration.

If you're interested in football administration, club operations, governance, or building a career off the pitch, this conversation gives you practical clarity on how football truly works behind the scenes.

Drop your questions in the comments and let us know what other football business roles you'd like us to break down.

Whether you're an aspiring academy owner, a coach, a football parent, or someone studying the business of football in Africa, this episode offers a grounded blueprint for navigating development, structure, and long-term success.

In this episode, we sit down with Kevin O'Donnell, CEO of the Association of Lawyer FIFA Football Agents (ALFFA), a global network connecting licensed FIFA agents who are also qualified lawyers.

Kevin shares the story behind ALFFA's creation and growth, highlighting how the association facilitates international collaborations between lawyer-agents, supports players with transfers and legal issues, and drives innovation in football agency.

In this episode of the BallBusiness Podcast, we sit down with Tolulope Pius, CEO of Nextinis, to explore the vision behind one of football's most exciting lifestyle and hospitality brands. From redefining how fans experience matchdays to creating a luxury community around the game, sharing the inspiration, challenges, and future of Nextinis in the sports hospitality space.

If you've ever wondered how luxury, lifestyle, and football can come together to elevate fan experiences, this conversation is a must-watch.

Stay connected with us: Website: www.theballbusiness.com

In this Podcast, an SEO expert breaks down why so many newly licensed agents struggle to gain visibility, trust, and opportunities in a crowded football industry. From poor digital presence to unclear positioning, we explore the common mistakes that keep talented agents in the shadows.

But more importantly, we show you exactly how to fix it. Learn practical strategies, like how to define your niche, build your online authority, and apply SEO principles to your agency brand.

Once the go-to destination for global football stars, China's football league has experienced a dramatic shift in recent years.

In this episode, Chinese-licensed football agent Zhongyang Liu and experienced scout Qihang Hu break down why top international players are no longer heading to China, and what that means for the country's football ecosystem. From grassroots academies to the top three professional tiers, they explore the evolving landscape of Chinese football and the opportunities and challenges facing its future.

This Episode is proudly sponsored by Nextinis, a football hospitality company preparing exclusive packages for you to get a seat in AFCON 2025 and FIFA World Cup 2026 for a premium experience.
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Planning to take the FIFA Agent Exam?
This video highlights 7 practical tips to help you prepare effectively and avoid common mistakes. Whether you're just starting or already deep into your study journey, these tips will give you the edge you need to confidently pass.
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In this episode of the BallBusiness Podcast, we're joined by Lindi Ngwenya, founder of SISU Sports Management, as we explore the realities of navigating football markets across the globe. From cultural differences to regulatory challenges, Lindi shares key strategies for agents working internationally and insights on unlocking global opportunities in the beautiful game.