Balancing Local Execution and Global Strategy in Digital Experience Platforms
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Balancing Local Execution and Global Strategy in Digital Experience Platforms
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Managing a digital ecosystem at scale is no small feat, especially when balancing creativity and control. In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Alan Botwright, Director of Product and Solutions Marketing at Acquia, to explore the evolving landscape of digital experience platforms (DXPs).
Together, they discuss the unique challenges of managing web estates across multiple brands, regions, and audiences. Alan shares insights from his decade-long journey at Acquia, reflecting on the evolution of Drupal from a developer-centric CMS to an adaptable, enterprise-grade DXP. They also tackle the pressing question: How can businesses empower local marketing teams while maintaining consistent brand governance?
If you’re navigating the complexities of content strategy, digital governance, or balancing IT and marketing needs, this episode is for you. Tune in to hear practical strategies and real-world examples from two industry veterans.
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