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Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

De : Heather and Corrie Miracle
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

© 2026 Baking it Down with Sugar Cookie Marketing 🍪 Alimentation et vin Art Cuisine Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • 248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes

      248. Baking it Down - Bootcamp Recap - Teaching Cookie Classes
      Feb 17 2026

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      🥾 Bootcamp Recap - Teaching in-person cookie classes.


      In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one.

      🥾 What's a Cookie College Bootcamp?

      In 2026, we're taking a different approach to adding new content to our top membership - The Cookie College. Instead of adding new classes all willy nilly, we're adding a monthly collection of modules that focus on a specific topic. Bootcamps last between 2 - 3 days, and each day has about 2 hours worth of content. Recruits also get access to a private Bootcamp Facebook group where we discuss topics, break down worksheets, and host Live Q&As.

      The cool part about Bootcamps? You don't need to be a Cookie College monthly member to join. Bootcamps are $13, and they're a great way to "taste test" the content in The Cookie College. And bonus - if you sign up after attending a Bootcamp, you get $13/off the Cookie College membership (forever).

      Nothing else changes about our memberships and the content - we're just adding the new feature of Bootcamp Intensives!

      🥾 Bootcamp Day 1 - Event Setup + Marketing

      Day 1 of the Bootcamp covered setting up a cookie class event using Eventbrite (and their nifty 2025 / 2026 event dashboard redesign). Attendees got access to a free Cookie Class Kit (🍍🍎🍓🍇 Fruits & Frosting), and we used the included Event Listing copy to build out Eventbrite as well as set class limits, add DIY kit add-ons, and set sales dates. We also had Eventbrite push the event listing to Facebook for better cross-marketing.

      📅 Then we created a marketing campaign using the techniques we talk about in Sugar Cookie Marketing - working with content buckets (silos) and content types ot create a really robust strategy that would hit just about everyone in your target demographic. 🎟️🎟️🎟️ Repeat that strategy 3 times over a 6-week promotional schedule, and you're gonna move some tickets.

      🥾 Bootcamp Day 2 - Class Setup + Instruction

      Day 2, we actually set up a fake class so we could talk about what we use, why we use it, and what we'd do differently. It's helpful seeing the types of class tech along with hearing why we set up classes the way we do.

      Then we pretended to teach the intro to a class, breaking the third wall so that would-be instructors could understand the flow of it (Bootcamp attendees also got our class script that matched the Fruits and Frosting class).

      🥾 Bootcamp Day 3 - Follow-up Marketing + Live

      By Day 3, "recruits" got access to the module on follow-up marketing. Follow-up marketing helps us take past class attendees and turn them into future sales by getting them into our remarketing funnel through email list segmentation, Facebook groups, and follow-up emails (copy also included in our Class Kits).

      Corrie and I ended with an hour-long Live Q&A in the private Bootcamp group, where we answered questions from members about teaching classes, class promotion, and woulda-coulda-shouldas. It was a lot of fun!

      Next Bootcamp - 📸 Cookie Photography. It'll be a good one! More info comin' this week.

      👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 248 - Bootcamp Recap.
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      1 h et 18 min
    • 247. Baking it Down - The Alternates (bless their souls)

      247. Baking it Down - The Alternates (bless their souls)
      Feb 11 2026

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      1 h
    • 246. Baking it Down - The Reviews Collab this Friday

      246. Baking it Down - The Reviews Collab this Friday
      Feb 3 2026

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      ❤️ The Reviews Collab - Friday, February 6th @ 11 est.


      In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).

      💕 About Friday’s Reviews Collab!

      The Friday collab is pretty simple, but it's a marketing power play. You'll take a selfie holding a red heart cookie - that's it. The magic happens when we combine the collab participants, giving you engagement with a direct ask to your audience to leave you a review on a specific website.

      • 💗 Date: Friday, Feb 6, 2026
      • 💗 Time: 11:00 AM - 12:00 PM est
      • 💗 Hashtag: # SCMCollabLove (remove the space)
      • 💗 More Info: https://www.facebook.com/events/1168981642056798/

      💕 Setting Yourself Up for Reviews

      To get reviews, we must make it easy for people to leave reviews. This means having your review profiles set up correctly (Google Business Profile, Facebook Page, Yelp, NextDoor), and we must link to those profiles - like on your website and your Instagram bio link (using apps like LinkTree and Shorby).

      To have a review profile show up in search engines, you need to have it fully optimized with pictures, website links, paragraphs describing your business, addresses, etc.

      🫀 Remember - the more clicks it takes to perform an action (like asking someone to leave you a review), the less likely they are to complete the action. If the shortest distance from A to B is a straight line, the shortest distance to getting a review is a direct link.

      💕 Responding to Reviews

      Bold statement - we think 100% of your reviews should have a response from you. Yep - even those "just star ratings" and those bad reviews. Why? When people read bad reviews, they're also seeing if you're the type of business owner who will make an effort to acknowledge and make an effort to turn a bad experience around.

      ⭐⭐⭐⭐ In fact, an imperfect review profile can actually be seen as more trustworthy when you nail the response. People aren't perfect, and neither are businesses - so embracing the bad review is actually a decent strategy.

      💕 How to Ask for Reviews

      Asking for reviews can feel awkward. It's like, "Hey - you just gave me a lot of money! How about giving me even more!" Which is why the reviews collab is a neat idea to blame "the Sugar Cookie Marketing Group" for making you ask - because it's a part of the rules to participate.

      But we need to make peace with asking for reviews, because it's not if, it's when you end up with a bad one. Padding those review profiles with our fan-favorite clients can really help offset that one-off reviewer.

      💕 Bracing for Bad Reviews

      Bad reviews hurt. But you know what hurts more than a bad review? A bad review when you only have 2 good reviews. That means 33% of people who ordered from you HATED your cookies. By bracing for bad reviews by getting 9 great reviews, we move that 33% down to just 10%. 20 reviews? Now it's only 5%. Bad reviews are par for the course of business ownership (heck, just check this podcast's reviews) - knowing how to handle bad reviews makes you a good business owner.

      👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 246 - The Reviews Collab.
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      1 h et 22 min
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