You know that thing you keep saying you’re going to launch? The business. The offer. The creative project. The next era of YOU. You keep telling yourself you need to be more ready, more confident, more qualified, more perfect. You don’t. You need audacity. Audacity to take action whether or not you feel ready.

Apply to join the Bad Bitch Business Bootcamp: https://www.badbitchempire.com/bizbootcamp

Lisa Carmen Wang interviews Heidi Zak, co-founder and CEO of ThirdLove on how she built a billion‑dollar lingerie brand by centering women’s real needs and refusing to follow the old Victoria’s Secret playbook.

Key Takeaways:

• From annoyance to empire: Heidi turned her own frustration with bra shopping into ThirdLove, an online, fit‑first lingerie brand that solved a real problem women had simply learned to tolerate.
• Redefining “sexy” and “normal”: ThirdLove built its brand around inclusivity and comfort, using real bodies, half‑cup sizes, and diverse imagery long before it was industry standard.
• Calling out the old guard: Heidi publicly challenged Victoria’s Secret with a bold open letter and “To Each, Her Own” campaign, using advocacy and brand storytelling to push the industry toward representation and respect.
• Leading with calm, data, and intuition: She shares how she makes big decisions by balancing numbers with gut instinct—and why staying calm, clear, and authentically feminine is her leadership superpower.
• Owning your narrative as a woman founder: Heidi talks candidly about fundraising in a male‑dominated space, being underestimated, and why women must introduce themselves with their full power and accomplishments—no shrinking.

Follow on Instagram @lisacarmewang @thebadbitchempire @heidi @thirdlove

Warning: This episode will give you the courage and audacity to become the woman you were always meant to be.

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What happens when you decide to rewrite you entire identity and step boldly into your creative dreams and most unapologetic era?

In this powerful conversation, Lisa Carmen Wang, artistically known as Baddie Li, sits down with her friend Aurora to talk about what it really takes to reinvent yourself from the inside out. They dive into the transition from business to artistry, embracing the dark feminine, trusting intuition over logic, and breaking the mold as a powerful woman and icon.

Baddie Li opens up about finding her inner rap artist, dropping her debut single, defining her unique style, reclaiming her voice as an Asian female artist in a male-dominated industry, and having the courage to finally claim her artist era.

• Listening to your heart & intuition over logic
• The transition from business to artistry
• Embracing your dark feminine power
• How to thrive as a highly sensitive person
• Money, power, and feminine confidence
• Rewriting your identity, and seeing yourself in a completely new way
• How to create your own reality and overcome fear of being seen

Links:

• Listen to “New Money” debut song by Baddie Li:
• Listen to “Hot Like Wasabi” song by Baddie Li:
• Follow Baddie Li on Instagram
• Follow Baddie Li on Spotify:
• Follow Aurora and Sensey Living