Loss aversion is about more than money. We have a strong "keep it" instinct toward anything that's familiar, or that we consider safe. As brand builders, we have to shake the status quo in our audiences' mind to set the stage for us to be the new safe choice.We talk about how to overcome loss aversion. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/

First impressions matter, but most don't know how much. Our brains are wired to skew everything we know about someone or something based on our limited original viewpoint. We're talking the horn & halo effects. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/

Want your audience to like you without even trying? This episode dives into the psychology of familiarity and reveals how consistent brand exposure can help you build more mindshare. Ready to start building meaningful digital relationships? Hit that play button now. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/