Producer's Note:
After eight incredible years of conversations, insights, and yes, a few awkward silences, we're bringing the Awkward Silences podcast to a close after episode 194 (scheduled for Oct. 27th featuring a roundtable discussion on synthetic users).
We're incredibly grateful to our guests, listeners and hosts who've been part of this journey.
But the conversations don't have to end. We invite you to check out Insights Unlocked, a podcast from Auros, where we explore the people, ideas, and innovations shaping the future of AI, research, digital products, and customer experiences.
Find Insights Unlocked wherever you listen to podcasts.
And from everyone at Awkward Silences, past and present, thank you for listening, learning, and getting curious with us.

Episode summary

In this episode of Awkward Silences, Auros' Lija Hogan chats with Sal Criscione, senior UX researcher and research leader, about how he's using AI to sharpen his quantitative research skills through hands-on practice, simulated research scenarios, and continuous learning.

Sal shares how he turned AI into an interactive practice tool that generates realistic UX research scenarios and datasets, challenges him to select appropriate statistical methods, and provides feedback on his analysis. By separating learning from practicing, he's developed a repeatable approach to building confidence in quantitative research while making the process engaging and fun.

The conversation also explores the risks of relying too heavily on AI, including hallucinations, inaccurate calculations, and its tendency to agree with users rather than challenge them. Sal explains why trusted source materials, independent verification, and critical thinking remain essential—and how teaching others can reveal gaps in your own understanding.

You'll learn:

• How to use AI to build quantitative UX research skills through hands-on practice
• Why separating learning from practicing helps develop deeper understanding
• How to create AI-generated research scenarios and datasets to practice statistical analysis
• Ways to recognize AI biases, challenge its responses, and verify results
• Why trusted sources and independent calculations are essential when learning with AI
• How teaching others can strengthen your expertise and expose knowledge gaps

Resources & links

• Sal Criscione on LinkedIn (https://www.linkedin.com/in/salvatore-criscione/)
• Lija Hogan on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/)
• Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
• Quantifying the User Experience (book discussed in the episode; https://www.amazon.com/dp/0128023082)
• Insights Unlocked podcast (https://www.usertesting.com/resources/podcast)
• Auros website (https://aurosglobal.com/)

Erin May talks with Jared Forney, Research Operations Principal at Okta, about how the role of research and research operations is shifting as AI accelerates product development. Jared explains why scale and rigor do not have to be opposing forces and why teams need to return to their core goals before adding new tools.

Jared dives into how he builds trust across legal, product, and design teams and why that trust becomes the capital you spend when driving big change. He shares why automating more work actually concentrates human attention rather than removing it, how he approaches knowledge management and orchestration across many data sources, and why written communication and technical skills now matter more than ever. Jared also answers audience questions on governance, getting buy in for research ops, working faster under compressed timelines, AI guard rails, and breaking into the field.

Highlights

• 02:13 Upskilling for scale and rigor
• 04:33 Balancing speed with research quality
• 14:50 Where humans fit in AI workflows
• 25:00 Rethinking knowledge management and MCP
• 32:00 Best tactic for getting governance buy-in
• 41:35 Enabling faster research under pressure

About Our Guest
Jared is a Research Operations Principal based in the San Francisco Bay Area with 8+ years building research infrastructure from the ground up. His work sits at the intersection of governance, tooling, and enablement: building systems that help research teams move faster while keeping data practices sound. He's led repository migrations, developed AI governance frameworks, consolidated tooling ecosystems, and spoken at industry conferences about how operations can amplify — not constrain — great research. Connect with Jared on LinkedIn!

Resources

• The Blueprint for Evaluating AI Across the Research Pipeline
• The State of Research Operation 2026
• State of Synthetic Users Report
• AI in Research Risk Cascade

This week we're revisiting one of Awkward Silences' most memorable episodes.

Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jess Holbrook, who leads UX research for Microsoft AI, thinks a lot about how this technology can be improved with design and UX best practices. Jess has spent over a decade working on the UX of AI at companies like Meta and Google. He's also helped develop foundational principles for the ethical use of LLMs.

Jess joined Erin and Ben to reframe the AI conversation, focusing on how UXRs can and should adapt, what working on these systems has taught him about the UX discipline, and his philosophy for building teams that are ready to take on the innovative challenges of tomorrow.

Jess's recommendations: Matt Webb, Maggie Appleton, and the Pessimists Archive Newsletter.

Highlights

• 07:15 Human-Centered AI Evolution
• 17:53 Evolving AI Forecast Strategies
• 24:04 Diverse AI Team Building
• 33:27 Navigating Responsible AI Challenges
• 37:01 Qualitative Analysis with AI Tools
• 40:15 Optimism and Concerns About AI

About Jess
Senior Director of Research specializing in human-centered AI. Early stage investor in AI, AI hardware ecosystems, climate, and anything that seems like the world would be better with it in it. Currently leading UX research for Microsoft AI. Previously led the Generative AI team and supported all UX functions for the Responsible AI and data transparency teams at Meta. I also served on the Board of Forging Youth Resilience, a nonprofit that empowers young people to build physical and mental strength for life by providing access to a national network of community-based fitness programs and mentorship.

Resources

• The AI in UX Research Report
• 20+ Tools for Every Research Phase
• Using AI in UX: A Day-in-the-Life

Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation are creating unprecedented opportunities for research teams willing to step up and lead.

Alec argues that while AI can handle routine tasks like usability testing and surveys, researchers have a chance to focus on higher-value discovery work that includes prototyping and coding. He emphasizes that this is a critical moment for researchers to define their own future rather than letting executives decide their role. The conversation covers practical examples of AI-powered research workflows, the importance of cross-functional collaboration, and why researchers need to be more proactive in pitching their vision internally.

Highlights

• 03:40 Balance sheeting thinking for change
• 06:15 Connecting researchers through community
• 13:11 Discovery research importance
• 15:02 Vision needed for researcher evolution
• 24:08 Automated research workflows emerging
• 31:16 Human elements AI can't replace

Resources

• AI for User Research 101 Workshop
• What is the New AI in Research Risk Cascade?
• Assessing the ROI of AI in UX Research Webinar
• AI Context Engineering for Research Course

This week we're revisiting one of Awkward Silences' most memorable episodes.

This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.

This episode gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby shared ways to score early wins, build momentum, and overcome communication frictions to find shared value.

Episode Highlights

• 03:14 - UX researcher impact: insights, optimization, prioritization, strategy
• 09:14 - Understanding organizational structures and strategy development collaboration
• 20:22 - Challenge of quantifying impact and strategic level
• 21:33 - Measuring strategy impact: challenges and indicators
• 30:04 - Prioritizing investments based on strong market indicators
• 38:51 - Stakeholders prioritize growth, revenue, and cost reduction

About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.

Resources on UX Research Impact

• How to Track the Impact of Your UX Research
• Leading an Impactful User Research Team
• Use Stakeholder Interviews to Drive Impact

Erin May sits down with Sam Ladner, Senior Principal Researcher of Strategy at Workday, to explore the evolving role of AI in qualitative research. Sam brings a refreshingly balanced perspective on where AI can genuinely help researchers and where it fundamentally cannot replace human insight.

Sam explains how AI has transformed labor-intensive tasks like transcription and closed coding, freeing researchers to focus on the deeper work of sense-making and understanding outliers. She emphasizes that while AI excels at mathematical correlation hunting, qualitative research is about unriddling complex human experiences that require thinking, feeling, and imagination. The conversation covers practical applications like using MAXQDA for AI-assisted coding, the importance of explaining every outlier in qualitative work, and why emotional storytelling must remain exclusively human territory.

Highlights

• 03:09 Why machines can't replace human sense-making
• 08:47 Human moments AI cannot understand
• 12:00 Explaining outliers in qualitative coding
• 16:27 Building effective coding systems for AI
• 21:33 Getting AI to do closed coding properly
• 29:26 When to use AI for low stakes research
• 37:23 AI cannot substitute for qualitative research

About Sam
Sam Ladner (she/her) is a sociologist who helps teams innovate, design, and learn. She is the author of Practical Ethnography: A Guide to Doing Ethnography in The Private Sector and Mixed Methods: A Short Guide to Applied Mixed Methods Research. She has worked on dozens of advanced software projects at Microsoft, Amazon, and most recently Workday, where she worked as a Senior Principal Researcher studying the future of work. She is now an independent researcher and consultant, writing her third book, tentatively titled Practical Foresight: Strategic Foresight in Applied Settings. She received her PhD in sociology from York University and lives in Toronto, Ontario, Canada.

Resources

• Practical Ethnography: A Guide to Doing Ethnography in The Private Sector
• Mixed Methods: A Short Guide to Applied Mixed Methods Research
• Qual vs Quant vs Mixed-Methods Field Guide
• Qualitative Sample Size Calculator

This week we're revisiting one of Awkward Silences' most memorable episodes.

This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), and emphasized the importance of context and not just keyword or topic identification.

Episode Highlights

• 03:48 - Innovating consumer insights using AI
• 12:21 - Importance of human involvement in AI tools
• 20:04 - Enhance discussion sections with AI tools
• 26:50 - AI-inspired insights provide inspiration, not guidance
• 34:12 - Interpretation beyond analyzing transcripts
• 36:46 - Applying engineering rigor to the process of building a business

About Our Guest
George Whitfield is an Entrepreneur-in-Residence at the Martin Trust Center for MIT Entrepreneurship, Lecturer at the MIT Sloan School of Management, and Software Engineer at Google. George holds 4 patents and has 3 degrees from MIT including a Bachelors in Electrical Engineering and Computer Science and a Masters and Ph.D. in Materials Science and Engineering.

Resources on Qual Data and AI

• Our AI in UX Report shares findings from a survey of over 1,000 researchers
• What does it mean to "code" qualitative data? This breakdown explains it all.
• Interested in trying an AI tool for your analysis? Here are 20 worth considering.

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 years in creative industries and a community of 200,000 followers, Aneta brings unique insights into navigating career strategy during this AI transformation.

Aneta reveals her Past Present Future framework for career positioning and explains why most companies aren't explicitly requiring AI skills yet, but smart candidates should still showcase them strategically. She discusses the three designer archetypes emerging at AI native companies and shares practical advice on standing out when AI can generate portfolios and case studies for everyone.

CHAPTERS

00:00 Intro

04:06 AI Skills in Job Descriptions Reality Check

06:52 Research Strategy for AI Portfolio Positioning

14:23 Audience Context Determines AI Skill Positioning
17:49 Past Present Future Portfolio Framework

27:10 Common Portfolio Mistakes in AI Era

35:46 Future of AI Skills in Applications

38:39 Favorite Research Interview Techniques

RESOURCES
Lenny’s Podcast featuring Jenny Wen, Design Lead for Claude - https://www.youtube.com/watch?v=eh8bcBIAAFo
2024 AI in User Research Report - https://www.userinterviews.com/ai-in-ux-research-report

CONNECT WITH ANETA KMIECIK:

- LinkedIn: Aneta Kmiecik

- Instagram: @ux.aneta

- Newsletter: Be Your Own Design Team

- Portfolio Course: uxportfolio.co