Couverture de Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray

De : Ruthie Gray
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Learn how to deliver your message and receive ROI for your women-owned business.Copyright @authenticonlinemarketing.com all rights reserved Christianisme Direction Economie Management et direction Marketing et ventes Ministère et évangélisme Spiritualité
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    Épisodes
    • Ep. 116: Balancing Family and Work as an Empty Nest Entrepreneur
      Apr 7 2025

      Balancing family and work is a challenge many of us face, especially in the empty nest stage of life. How do you carve out time for your God-given passions while ensuring your family’s needs are met? In today’s episode of the Authentic Online Marketing podcast, Ruthie Gray and her insightful retreat staff discuss these questions.

      Resources

      Sign up for the Next Steps Retreat

      Listen to Ep. 95: Faith-Fueled Leadership: Empowering Christian Women in Business and Social Media

      Listen to Episode 94: Ep. 94: Empty Nest Case Studies: Finding New Purpose in the Digital Age

      Visit the new website here

      The Next Steps Retreat: A Path to Clarity and Achievement

      For those of you who find yourself juggling family commitments with entrepreneurial desires, our Next Steps Retreat in the serene mountains of West Virginia is designed to provide clarity and support. Many empty nest entrepreneurs struggle with prioritizing tasks—every task feels urgent, yet not every task is critical. Through this retreat, you’ll learn to set a hundred-day goal while surrounded by a supportive community ready to help you sift through what’s truly important.

      Balancing Family and Work Goals

      In today’s episode, we bring you insights from Pat, Brenda, Suzanne, and Cathy on finding balance. Kathy emphasizes setting boundaries to preserve creative endeavors, like her newsletter day, while Pat talks about intentionality over balance, reminding us that while family matters, boundaries are key. Brenda shares an innovative approach involving a shared, color-coded Google Calendar with her husband, harmonizing personal and business time. Meanwhile, Suzanne discusses the potential need to shift priorities when family health needs arise.

      Insights on Balancing Family and Work from Inspirational Women
      • Cathy: Writes a newsletter weekly, prioritizing her creative time despite family demands.
      • Pat: Advocates intention over perfect balance, setting clear work boundaries to enjoy precious family moments.
      • Brenda: Utilizes a shared Google Calendar for clarity and shared family accountability, combining fun personal projects with business goals.
      • Suzanne: Manages active involvement in her grandchildren’s lives while preparing for possible care duties for her in-laws.
      Ruthie’s Own Journey and Transition

      Personally, my journey continues with writing a book proposal and launching a new website, ruthiegray.com, both ventures that resonate deeply with my passion to minister to moms. As I pivot better to serve this community, I’m propelled by a desire to support women in managing validation from relationships and establishing healthy boundaries.

      Three Takeaways to Balancing Family and Work
      1. Communicate Clearly: Convey your priorities to your family to manage expectations and ensure you carve out the necessary time for your work and passions.
      2. Color-code Your Schedule: Like Brenda, use tools such as a shared Google Calendar to harmonize personal and professional commitments.
      3. Redefine Balance: Take Pat’s advice—not every part of your life will be balanced at all times, but being intentional can lead to more fulfilling achievements.
      Continuous Support and Growth Opportunities

      Our conversations stress the importance of community and shared experiences, underscoring the benefit of retreats like our Next Steps Retreat. If you’re interested in joining a network that will support you in achieving your next big goals, visit ruthiegray.com/retreat for more information.

      Thank you for joining us for this insightful discussion. Until next time, continue sharing your message in your authentic voice.

      The post Ep. 116: Balancing Family and Work as an Empty Nest Entrepreneur appeared first on Authentic Online Marketing.

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      25 min
    • Ep. 115: 5 Clear Indicators It’s Time to Quit and Start Fresh
      Dec 9 2024

      Knowing when it’s time to quit can be hard, right? Today, I’m sharing how I said goodbye to a season and how this decision unfolded over time. If you’re contemplating a pivotal shift or quitting something to start something new, this episode is for you.

      Resources

      Purchase your copy of 10x Is Easier Than 2x by Dan Sullivan

      Join the waitlist for the Empty Nest Entrepreneur Retreat in West Virginia in 2025

      Purchase your copy of Empty Nest Awakening by Ruthie Gray

      Finding Peace in Letting Go

      Have you ever felt a persistent nudge and ignored it because it seemed too difficult? That’s exactly what happened to me. It started six months ago, like my grandson’s forgotten basketball rolling around in the back of my trunk. God brought me to this moment, and I almost ignored it. If you’re on the brink of a tough decision and you’re wondering if it’s time to quit, let me offer you some peace. Stop everything, get off the hamster wheel of doing, doing, doing. Focus on what you want to achieve in the next five years. What would accomplishing that look like, and what do you need to quit to make it happen?

      10X vs. 2X: Doing Less to Achieve More

      One of my favorite business books, 10X is Easier than 2X by Dan Sullivan, emphasizes doing less to achieve more. Zero in on your main calling and perfect it, which often involves quitting. Sullivan warns that committing to the 10X process inevitably requires letting go of your current identity, circumstances, and comfort zone. Going 10X means excelling in one thing rather than doing more of the same just faster and harder, which is unsustainable.

      5 Steps to Take When It’s Time to Quit 1. Prayer and Scripture

      Meet the Lord daily in prayer and search His Word to gain clarity on your calling.

      2. Wise Sounding Boards

      Share your thoughts with trusted friends, a mastermind group, or a coach. My coach helped me immensely.

      3. Journaling or Typing to Process:

      Writing out your thoughts helps you process and figure out your next steps.

      4. Trust Your Gut

      If you’ve felt the nudge for 6-9 months, it’s time to trust your instincts.

      5. Take the Step

      Make your decision public and see how it feels.

      Personal Breakthroughs and Decisions

      I made several 10X decisions in November: I quit coaching Instagram, announced a podcast rebrand, attended a retreat, and secured a venue for our September Empty Nest Entrepreneur retreat. I found a writer’s mastermind and committed to pursuing writing and traditional publishing. The book of Daniel inspired me to help guide people wisely. Dan Sullivan encourages us to expand emotionally, living a more committed life even when it’s tough. My grandson verbalizes his emotions clearly – it’s hard, he says. Indeed, change is hard but necessary for growth.

      Planning for the Future

      The pivot allows someone else to pick up where you left off. I’m focusing on family and writing books, aligned with my long-term goals. I’ve had to decide what I’m unwilling to give up, realizing that time with family and writing are non-negotiable for me.

      If you’re seeking wisdom and community, join our retreat in West Virginia in 2025. Sign up for the waitlist to stay informed and get coaching input in a supportive group setting. Goodbyes are hard, but they leave room for peace and growth.

      Final Thoughts

      As we wrap up our last episode in this format, I encourage you to consider what the nudge means for you. What does the master call a butterfly at the end of its world? Until next time, share your message your way, in your own authentic voice.

      The post Ep. 115: 5 Clear Indicators It’s Time to Quit and Start Fresh appeared first on Authentic Online Marketing.

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      23 min
    • Ep. 114: Goal Setting Essentials for Empty Nest Entrepreneurs
      Nov 4 2024
      As an empty nest entrepreneur, setting goals is essential for sustained growth and achievement. But how do you effectively set goals that encompass both short-term wins and long-term aspirations, say, three to five-year goals? And as many of you know, most of our listeners are in the empty nest, meaning we’re fifties, sixties, even seventies. And I want to point out, you may not have heard this, but it’s a well-known statistic that women in their sixties and seventies are just hitting their most productive time of life. These goal setting essentials have helped me in my entrepreneurial journey and I’m sure they can help you too! Well, today, what I’m about to share with you about goal setting essentials is my personal approach that I have worked out over the last seven or eight years. It works for me. But you don’t have to do everything I say. I just want you to consider and listen. I don’t believe it’s a one-size-fits-all all. You have your personality and your superpower and your skills, strengths, and weaknesses. And so do I, but I would encourage you to try some of these goal setting essentials if you haven’t yet. Resources Get your copy of the Move Forward Minimal Journal Cultivate Planner: Use this link with the code RUTHIE_GRAY_AUTHOR for 10% off entire order! Join the Authentic Online Marketing Retreat waitlist Get your copy of Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose by Ruthie Gray Listen to Ep. 108: 3 Steps for Entrepreneurial Focus with Amy Debrucque Listen to Ep. 81: Achieving Your Best Yes: Learning to Say No and Prioritize Goal Setting Essentials Retreat and Community Support A couple of months ago, I hosted a retreat for empty nest entrepreneurs in beautiful Treasure Island, Florida, here in my state. And it was just weeks before the hurricanes hit and flattened our community. Thank the Lord for his perfect timing in protecting the retreat attendees and that we got to do that. I’m all about helping my clients find their next steps for moving forward. Most of them are Christian creatives—authors, speakers, podcasters, coaches. Others are in the product and sales industries like beauty and clothing. Each of the 11 delightful attendees got a turn in the hot seat for a coaching session. Together, we determined their goal for the next 100 days. What you’re about to hear is one of our follow-up group coaching calls to see how they’re doing on their 100-day goals and answer questions on issues where they’re getting stuck. The really exciting part is hearing the progress and breakthroughs they’re making as they inch toward December 23rd, the 100-day mark. By the way, would you like help with your big goals? If you’re constantly finding yourself distracted or overwhelmed by all the things and wondering which of the hundreds of tasks to prioritize, you can join my newsletter and retreat waitlist to get information about the 2025 retreat. Simply click the retreat link in the show notes or head to authenticonlinemarketing.com/retreat. As multigenerational caregivers, we face indecision a lot in this stage of life. We need wisdom, community, and coaching to help us sort the wheat from the chaff. We don’t have time to waste because we’re not getting any younger. I hope you’ll join the waitlist and stay in the loop for valuable resources and tools to move forward and make better decisions. Using the Move Forward Minimal Journal First up, let’s talk about setting goals. I use the Move Forward Minimal Journal by Krista Hutchins. This simple goal setting essentials tool has been a part of my life for six years. Each day, I write a few sentences about what happened, focusing on both personal and business-related events. In the middle of the journal, there’s a checkpoint for five-year goals. It prompts you to list three five-year goals and at least one thing you do each month to work toward them. I have written down goals like getting traditionally published, getting on staff at my favorite conference, Speak Up, and toying with the idea of writing a fictional book series based in my hometown of Gulfport, Florida. Every month, I document my progress in little squares. This structure helps me stay aligned with my long-term aspirations while being flexible enough to change if needed. Cultivate Planner: Staying on Task Another tool that keeps me on track is the Cultivate Planner. I’ve used this yearly planner for the past six years. It helps me stay focused with guided questions at the beginning of the year about what I want to cultivate. You can brainstorm your goals and then narrow them down to yearly goals. I’ve realized that having too many goals can be overwhelming. Therefore, at most, I recommend having around six goals for the year, with at least one being personal. Monthly and quarterly check-ins help me reassess what’s working and what’s not, allowing me to adjust my focus and keep the most important goals top of mind. ...
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      18 min
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