Are you a morning person? Plenty of people aren’t, but one of today’s guests aims to make everyone a morning person. Tom Mucklow, founder of Aurora Mornings and Superco, needed a healthier way for himself to jumpstart the mornings, and that’s what led to Aurora. Tom is joined by Matt Houlemard from ReCharge, one of the leading e-commerce subscription technologies. Listen in to learn more about Aurora, pivoting from B-to-B to direct-to-consumer, and the subscription model.

Topics Discussed in Today’s Episode:

• The origin story of Aurora
• Where Aurora is manufacturing
• Eye-opening things in pivoting to the direct-to-consumer space
• How Aurora handles customer questions and support
• Interesting learnings with SuperCo
• Why custom packaging was important for Aurora
• Who Aurora uses for packing and how they factor the price in
• Subscriptions from a macro-level perspective
• What percentage of Aurora customers use subscriptions
• What ReCharge sees in terms of who has subscriptions
• Impact that ReCharge is seeing in terms of expanding lifetime value
• How to handle people canceling or wanting to extend the time between subscription
• Which part of e-commerce costs the most
• The process of choosing ShipBob
• How often customers get custom boxes
• Considering price points
• How to keep track of new and recurring subscribers
• What platforms ReCharge integrates with
• The theme of an Aurora community
• Advice for entrepreneurs

Resources:

Shipping Solutions for Health, Beauty, and Wellness Brands

Start your mornings off right with Aurora

On-Demand Shopify Design, Development & Administration with SuperCo