In this deeply human and unfiltered conversation, Rich Wright sits down with bestselling author, muralist, and creative entrepreneur Alli Koch for one of the most honest Artist Recovery Podcast episodes to date.
Known for her iconic black-and-white florals, large-scale murals, and over 18 bestselling art books, Alli’s external success tells only part of the story. What unfolds here is a raw exploration of perfectionism, people-pleasing, faith, identity, and the quiet pressure creatives carry long before the world sees the work.
Alli opens up about growing up in the church, navigating judgment and conformity, and how those early environments shaped her deep desire to be “good,” “liked,” and “accepted.” She reflects on being a teacher’s pet, an adapter, and an old soul—roles that earned praise early on but later fueled burnout, self-doubt, and creative paralysis.

Together, Rich and Alli unpack:
• How people-pleasing becomes both a survival skill and a creative prison
• The hidden cost of perfectionism in art and business
• Dyslexia, self-trust, and learning to ask for help without shame
• Why “art as a hobby” nearly stopped her from building a career
• The leap from weddings and calligraphy to large-scale murals
• Building a business that allowed her to retire her husband from corporate life
• The tension between commercial success and the longing to create “just for yourself”
• Redefining success, freedom, and autonomy on your own terms

Chapter Markers:
00:00 – The pressure of being “good” early
06:40 – Teacher’s pet, perfectionism, and approval
15:40 – Church, judgment, and learning to suppress self
26:30 – Dyslexia, asking for help, and hidden shame
45:30 – People-pleasing as survival
51:30 – Commercial art vs. creative freedom
1:05:00 – Art as a “real” career
1:13:00 – The first mural that changed everything
1:18:00 – Redefining success and autonomy

This episode isn’t about overnight wins or viral moments. It’s about the slow internal shifts that allow artists to reclaim their voice, their boundaries, and their creative agency—without burning everything down.
If you’ve ever:– Felt trapped by expectations– Struggled to separate your worth from your output– Been praised for being “easy” or “reliable” at the cost of yourself– Wondered if it’s too late to pivot creatively
This conversation will land exactly where it needs to.

Connect with Alli:
https://allikdesign.com
Insta: https://www.instagram.com/allikdesign
Youtube: @allikdesign5090
Alli's Latest Book: https://a.co/d/1KPrrKQ

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Always remember, Listen to your Heart and Be Kind to Your Mind! -Rich Wright

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