Are Interactive Ads Taking Over the Advertising Industry?

CJ Oltman and BannerWave are making headway in the advertising industry with personalized interactive banner ads.

Interactive advertising is the next-gen ad experiences that are dynamically personalized to each user based on where, when, and how they engage with the ad.

This direction is being adopted by the world’s biggest brands including Amazon, Discover, Intel, Microsoft, and the NBA.

That’s how CJ Oltman and his team regularly help advertisers drastically increase engagement, optimize ad spends, and collect valuable first-party data.

CJ Oltman: Co-Founder & CEO of BannerWave:

CJ focuses on creating custom interactive advertising solutions that are made for and driven by the user. These next-gen ad experiences are dynamically personalized to the user based on where, when, and how they engage with the ad.

He's worked with iconic brands such as Amazon, Discover, Feeding America, Hyatt, Intel, Microsoft, and the NBA. CJ and his team regularly help advertisers drastically increase engagement, optimize ad spends, and collect valuable first-party data.

CJ believes advertisers need to shift their mindset by producing digital experiences that go beyond the standard passive tactics the industry is so reliant on today. That advertising should be an experience that caters to a human’s innate desire for exploration, discovery, and personalization.

He wants to bring humanity back into advertising by enabling brands to create dynamically personalized experiences that put the consumer at the center. CJ and his team value being a company that’s focused on pushing the boundaries of digital advertising mediums in the market today.

Get In Touch With CJ:
Instagram: @BannerWave
bannerwave.com

Meet the Mission Control hosts:

Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.

Guest host Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients.

Produced by Victoria Martin (Petersen).

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