🚀 Strategy Before Tactics | Angelo Ponzi on Marketing Leadership & AI Innovation

What’s the real role of marketing in an AI-driven business world? In this episode of UNCODED Podcast, host Maurizio Grassi talks with Angelo Ponzi, Fractional CMO, strategist, and author of The Strategy Blueprint. Together, they dive into why startups and SMEs need strategic marketing leadership, how fractional executives create impact, and where AI fits into innovation and ideation.

🔎 What You’ll Learn in This Episode:

• The value of a Fractional CMO for startups and small businesses
• Why companies fail without a clear marketing strategy
• How to balance ideation vs execution in innovation
• The risks of over-relying on AI for marketing (and what really works)
• The future of agentic AI and orchestration in business
• How to test, validate, and scale new ideas effectively

If you’re a founder, entrepreneur, or business leader navigating growth, this episode will help you rethink marketing, innovation, and AI adoption with a sharper lens.

📌 Listen & Subscribe to UNCODED:

• YouTube: Subscribe here
• Spotify: Listen here
• Apple Podcasts: Listen here
• RSS Feed: https://feeds.captivate.fm/uncoded/

👤 Host & Guest Info

• Host: Maurizio Grassi – Entrepreneur & Coach
• LinkedIn: /mauriziograssi
• Guest: Angelo Ponzi – Fractional CMO & Author of The Strategy Blueprint
• LinkedIn: /angeloponzi

🎙️ Produced by Zero2Stars | Voice & Editing: Riccardo Grassi

💌 Join the Community & Stay Connected

• Subscribe to LinkedIn Newsletter: https://bit.ly/lnkd-newsletter
• Book a Discovery Call: https://bit.ly/40j2yP0
• Sponsorships & Contact: https://bit.ly/4iIcKXg

🔥 If you found this episode valuable, don’t forget to like, share, and comment with your biggest takeaway about strategy, AI, or marketing.