Over the last few months, I’ve had a bit of a focus on not just the watches available on the market today, but what makes them popular or not, whether they bring good value or are just marketing puff. Today, I want to focus on all of that around Rolex specifically, because it’s basically impossible not to. Rolex is the big boy, it has been for a long time and probably will continue to be for a long time yet. There are a lot of thoughts about Rolex amongst the community, and today we’re going to address those thoughts to unveil what I think are some pretty inconvenient truths that go against the grain of the narrative. Buckle up, people. We’re going in.

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Like many people considering a big watch purchase, or perhaps those who’ve already made one, a close eye on the market reveals some unnerving insights into the sensibility—or otherwise—of buying a luxury watch. It’s been a tumultuous few years that appeared to be on the verge of stabilising, but just in the last few months, the market has taken a turn for the worse. Let’s have a look at why that is, what it means, and whether you should hold off on your next purchase or buy before it’s too late.

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Someone looking into the watch market for the first time will be surprised just how much choice there is beyond the typical high-street brands. It’s such a minefield even Princess Diana wouldn’t go near it. So to help you navigate what’s good and what’s not, here are my red flag watches that I implore you to avoid, lest it cost you many, many unnecessary monies. And since I don’t want to be a negative Nancy, I’m going to tell you the ones I think you should get as well.

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With a collapsing market, global tariffs and reticent buyers, there are some incredible watch brands that are taking the fall. Today I want to have a look at some of those brands to try and understand what they’re getting wrong.

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Complications don’t have to be complicated. Today I’m going to break down every complication you’re likely to come across, explain how they work and why they’re used, and even give you an example of the best bargain way to get into one.

Featured watches:

Baltic Hermétique

MD Watches Studio Supernatural

Xeric Triptych Wandering Hour

Citizen Tsuyosa

Arken Alterum

Mido Multifort TV Big Date

Hamilton Jazzmaster Power Reserve Auto

Xeric Timeline Retrograde Automatic

Jack Mason Strat-o-timer GMT

Farer Roché II World Timer

Christopher Ward C1 Moonphase

Studio Underd0g 01SERIES

Longines Spirit Flyback

Habring2 Doppel 38

Habring2 Foudroyante-Felix

Maen Brooklyn 36 Triple Calendar

Longines Master Collection Annual Calendar

Frederique Constant Manufacture Classic Perpetual Calendar

Christopher Ward Bel Canto

Sea-Gull Minute Repeater

Sea-Gull Tourbillon

Spaceone Tellurium

Panerai Luminor Equation of Time GMT PAM00670

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People are selling their collections, thinning the numbers and backing away from watch collecting. Today, I want to understand why people collect watches in the first place, what happened during the boom, why people are now leaving the fold and whether it’s ultimately good or bad for those of us left behind.

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You know the drill—this is where you come to get all the very latest watch news fed right into your eyeholes. And we’ve got some absolute bangers this time, including an incredibly rare Rolex that changed the entirety of watchmaking.

Featured watches:

Dann Phimphrachanh Seconde Vive

Voutilainen 28 Kohan

Albishorn Type 10 Classic

Armin Strom Mirrored Force Resonance Zeitgeist 1665

Azuki x H. Moser & Cie. Elements of Time

Pierre Gasly x H. Moser & Cie. Streamliner Tourbillon

Lebois & Co. Coquille d’œuf Chronograph

Lebois & Co. Heritage Small Seconds

Vianney Halter x Behrens Master Collection KWH

Cartier Santos De Cartier Titanium

Girard-Perregaux Laureato Fifty

Celadon HH Century Cloissoné Porcelain Dunes and Cascading Cubes

Kollokium Projekt 02

Hublot MP-17 Meca-10 Arsham Splash

Ming Polymesh

Urwerk UR-10 Spacemeter

Omega Dark Side of the Moon

Hautlence The Sphere Series 3

Moritz Grossmann Tourbillon Titan and Tremblage

Breguet Classique Phase de Lune 7235

Breguet Classique Classique Régulateur à Pivot Magnétique 7225

Breguet Reine de Naples Phase de Lune 9935

Rolex Oyster Mercedes Gleitz

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After over a decade of not owning a Rolex and then buying one pre-owned, I finally got the call from the AD barely a few weeks later. Hold on to your overdrafts, people. We’re going in… to the AD. To get my new Rolex.

Featured watches:

Rolex Submariner 124060

Find more great watches like this at https://subdial.com

Get great straps for your watches at https://delugs.com

Prefer to watch on YouTube? You can here: https://youtu.be/NwrBXtC9CMQ

Keep up-to-date with the latest at www.andrewmorganwatches.com

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