For the first show of year 19 for Amtower Off Center, host Mark Amtower is joined by Shauna Weatherly of FedSubK for a candid discussion about the small business environment in GovCon.

Topics include:

• 8(a) audits and the materials required by SBA, which resulted in the initial suspension of 1,000 companies
• Reduction of the percentage for set-asides, especially SD Bs
• Some tactics for small contractor survival
• A quick update on the Revolutionary FAR Overhaul

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This week on Amtower Off Center, host Mark Amtower is joined by Karl Feldman, managing partner of Hinge Marketing, to discuss the findings of the annual Hinge High Growth Study.

Topics discussed include tactics used by high growth companies such as:

• Research to determine best marketing & BD tools and tactics
• Conferences and other live networking venues
• The role of social networking and LinkedIn
• Developing SMEs and thought leadership
• Why smaller firms need to pay attention to marketing metrics

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include:

• The evolution of the Like button
• What the creation and adoption of the button reveals about technical innovation
• Why the button is addictive
• The rise of the "Like" economy
• How Like transformed advertising and marketing
• Like-facilitated influencer marketing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.