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Cesar G Concepcion, Chief Commercial Officer (APMA Region) at Novartis is a proven Pharma Executive with 39 years of international commercial experience across the US, Europe, China, South-East Asia & Middle-East Africa...
Cesar is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard on which he talks about his passion and deep experience in Product Launch. Throughout his journey, he has launched countless number of new Medical Brands, and has gathered clarity on what can make or break your Commercial success and the future of your Pharma.BioPharma Organization.

On this insightful Podcast episode, Cesar candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about his scope with Novartis APMA Region (Asia-Pacific Middle-East Africa) covering 33 Markets directly and running a business of ~ 5 billion $. What it means to launch new products in diverse markets like APMA, what are the elements and pre-requisites required to evaluate if an Organization is ready to launch a new asset, how to collaborate cross-functionally, the critical role of a Brand Lead, what to do and what not to do when it comes to launching a new medicine. The interactions and input needed from Healthcare Professionals, Patients but also Payers. Leadership lessons learned and advice to future generation, role of AI - Artificial Intelligence in the current and future Commercial engine of Pharma and much more.


📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗲𝘀𝗮𝗿 𝗖𝗼𝗻𝗰𝗲𝗽𝗰𝗶𝗼𝗻, 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗡𝗼𝘃𝗮𝗿𝘁𝗶𝘀
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Cesar G Concepcion on LinkedIn: https://www.linkedin.com/in/cesar-g-concepcion-565245/
🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/
🔗 Visit Amplifiz website: https://amplifiz.com
🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz

🕓Timestamps:
0:00 Intro
0:50 How to define successful launch?
2:00 How to launch in very diverse markets?
3:45 Define "what not to do"
5:45 Define "must-wins" & role of Brand Lead
7:25: Internal teams supporting a Launch
10:18 HCPs & Patients' engagement for Launch
13:13 Not rushing a Launch if not ready - Discussing with C-level
15:28 Adjusting Go To Market when losing patent
17:15 Smaller markets more creative in innovating
18:58 Traits of a successful Brand owner
20:40 Is Pharma engaging HCPs properly? Let's talk customer centricity
26:29: More about your role at Novartis and the business in APMA
28:02 How to build consensus in Enterprises?
30:10 Reflecting on lessons you learn as a Leader
34:16 Your take on AI in Pharma and what is to come
37:18 Wrap-up and conclusion

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com

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𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
https://www.instagram.com/amplifiz/
....................................
#Pharma
#LaunchExcellence
#Novartis
#Commercial

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Peter Sallstig, Global Head Product Development Division and Chief Medical Officer at Santen Pharma (https://www.santen.com/) is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard.

Peter Sallstig has an impressive international Leadership experience in Pharma working and living across Asia, USA, Europe.
On this insightful Podcast episode, Peter candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about Santen Pharma, a global leader in eye-care/Ophthalmology. In this episode, we also dive into his two roles as both Head of Product Development and Chief Medical Officer, the history, vision and pipeline of Santen Pharma and much more insights about leading multi-cultural Organizations.


📌 𝗚𝘂𝗲𝘀𝘁: 𝗣𝗲𝘁𝗲𝗿 𝗦𝗮𝗹𝗹𝘀𝘁𝗶𝗴, 𝗚𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗗𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗵𝗶𝗲𝗳 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗦𝗮𝗻𝘁𝗲𝗻 𝗣𝗵𝗮𝗿𝗺𝗮
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Peter Sallstig on LinkedIn: https://www.linkedin.com/in/peter-sallstig/
🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/
🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz

🕓Timestamps:
0:00 Intro & more about your roles at Santen
2:58 Tell us more about Santen
5:40 Your background & international experience
7:19 How to design consensus in global Organizations?
9:06 Global governance vs local empowerment?
11:57: Traits you look for when hiring at Santen?
15:38 Defining success
18:38 Your Leadership DNA
13:35 what are the main vulnerabilities of MedTech in terms of cybersecurity?
20:32 Pitfalls you tend to alert future leaders about?
22:40 Advise to your younger self
25:28 Santen recent treatment approval in Japan and Europe
26:28 Santen mid-term/long-term pipeline
28:52: Market Access & Competition in China
31:12 AI in Pharma, your belief & aspirations
36:22 Wrap-up and conclusion

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#Pharma
#Ophthalmology
#Santen
#MedicalAffairs
#Eyecare
#AmplifizPodcast

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MedTech, Health-Tech and Medical Devices are very often connected devices and yet cybersecurity considerations are too often overlooked by Entrepreneurs, Innovators, Product Teams whether in startups/scaleups or large MNCs!

Learn from a cybersecurity veteran and MedTech expert, Christian Espinosa (https://www.linkedin.com/in/christianespinosa/), the founder of Blue Goat Cyber (https://bluegoatcyber.com/) on why and how to turn cybersecurity into a critical enabler to your product and business' success and not a road block to your regulatory approval.

Christian breaks it all down for us and turns a complex topic into easily understandable and practical guidance for all MedTech professionals to consider.
This episode provides clear guidance on how to seamlessly integrate cybersecurity as a core component of your Product, why it matters, what are the pitfalls to avoid and best practices to apply not just to meet FDA, MDR or other regulatory requirements but to meet Customers' requirements and ensure patient' safety.

📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗮𝗻 𝗘𝘀𝗽𝗶𝗻𝗼𝘀𝗮, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 of 𝗕𝗹𝘂𝗲 𝗚𝗼𝗮𝘁 𝗖𝘆𝗯𝗲𝗿
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Christian Espinosa on LinkedIn: https://www.linkedin.com/in/christianespinosa/
🔗 Follow Blue Goat Cyber on LinkedIn: https://www.linkedin.com/company/blue-goat-cyber/
🔗 Learn more about Blue Goat Cyber: https://bluegoatcyber.com
🔗 Follow Blue Goat Cyber Podcast: https://youtube.com/playlist?list=PLWQj_E9ypCcTB1m-s4920VYxm1xNHraBW&si=aYRIVTZfHEWynOU6
🔗 Follow Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/


🕓Timestamps:
0:00 Intro
0:48 Christian Espinosa's background and personal story leading him to MedTech
3:47 Impact when cybersecurity is over-looked in MedTech?
6:52 What are the cybersecurity requirements from Regulators?
9:06 Who are your Customers?
10:33: What is the gap between cyber risk, compliance & innovation?
12:45 Who are the main stakeholders you support and work with?
13:35 what are the main vulnerabilities of MedTech in terms of cybersecurity?
15:33 How MedTech and Healthcare Providers work on cybersecurity together?
18:40 Are Hospitals equipped with the right expertise and resources to ensure cybersecurity?
22:16 How does AI change the landscape in MedTech cybersecurity?
26:53 What are the main misconceptions around cybersecurity in MedTech?
30:05 How do you educate the Industry about cyber security?
31:45 What advice would you give to your younger-self?
33:13 Wrap-up and conclusion


👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#MedTech
#Cybersecurity
#RegulatoryAffairs
#LifeSciences
#DigitalHealth
#Health-Tech
#HealthcareInnovation
#AmplifizPodcast

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Wondering what is the current and future state of Regulatory Affairs and Compliance in Pharma and MedTech? On this insightful Amplifiz Podcast episode, our host Guillaume Villard (https://www.linkedin.com/in/digitalgloballeader/) welcomes Caroline Shleifer ((https://www.linkedin.com/in/caroline-shleifer/), Founder & CEO of RegASK, a leading AI-driven regulatory intelligence platform built for Pharma, MedTech, and other highly regulated industries.

Caroline shares great insights from RegASK’s latest 2026 State of Regulatory Affairs & Compliance Report (https://regask.com/the-2026-state-of-regulatory-affairs-and-compliance-report/) and provides analysis of the evolving role, challenges & opportunities of Regulatory Affairs and Compliance functions in Pharma and MedTech. She discusses how these functions can better bridge the gap between innovation and market access in an increasingly complex and AI-powered global ecosystem.

This episode provides clear guidance to both Regulatory Affairs & Compliance teams on how to operate more seamlessly, reduce manual work & leverage AI to better scan and navigate complex regulations locally, regionally, globally.

For non-Regulatory Affairs experts, this podcast episode provides a better understanding of the critical role of Regulatory Affairs in Pharma and MedTech and the value they enable to the broader commercial organization.

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInLifeSciences
#GenAI
#RegulatoryAffairs
#Compliance
#PharmaInnovation
#MedTech
#LifeSciencesAI
#DigitalHealth
#FutureOfHealthcare
#PharmaTech
#HealthcareInnovation
#BiotechAI
#HealthcareTrends
#AmplifizPodcast
#PharmaDigitalTransformation
#AIRevolution

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MedTech World CEO (Dylan Attard: https://www.linkedin.com/in/dylattard/) reflects on his Entrepreneurial journey, where MedTech World is heading to and what MedTech innovators should consider doing and avoid doing to raise money and succeed! Dylan Attard, co-Founder & CEO of MedTech World is our latest guest on Amplifiz Podcast. He is a surgeon by training and now helping MedTech Founders, startups, scaleups to meet Investors, Accelerators, Large MNCs via his successful Event organization: MedTech World! https://med-tech.world

Dylan is pursuing a meaningful mission of helping innovations to scale and reach as many patients as possible all around the World.

On this Podcast he talks about:
- MedTech World mission and ambition
- His personal journey as an Entrepreneur
- Shaping his own goals and define success
- His advice to Founders in MedTech, Health-Tech to raise money and grow their businesses
- His perception on the current market outlook for investments in MedTech in the US, Europe, Middle East/Africa and Asia Pacific.

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#MedTechWorld
#DylanAttard
#amplifizpodcast
#MedTechInnovation
#HealthTech
#MedicalTechnology
#HealthcareInnovation
#MedTechStartups
#Entrepreneurship
#StartupGrowth
#InvestorRelations
#digitalhealthces
#HealthcareInvesting
#MedTechFounders
#HealthTechLeaders
#GlobalHealthcare
#MedicalEntrepreneur
#InnovationInHealthcare
#MedTechConference
#AmplifyInnovation

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Text Amplifiz Podcast

On this insightful Amplifiz Podcast episode, our host Guillaume Villard (https://www.linkedin.com/in/digitalgloballeader/) welcomes Felyn Tan, Client Partner Life Sciences at Cognizant to discuss the key trends and use cases Pharma and MedTech explore today and should look to explore tomorrow, What business problems to tackle first and how to better understand and leverage Gen AI and Agentic AI in Pharma, MedTech and Life Sciences workflows in 2025/2026.
Follow Felyn Tan on LinkedIn here: https://www.linkedin.com/in/felyn-tan/ or have more information about Cognizant's expertise with this ebook about how Agentic AI is reshaping life sciences by accelerating commercialization, while also driving efficiency and innovation across R&D and manufacturing: www.cognizant.com/sg/en/cmp/agentic-ai-in-life-sciences

Cognizant’s approach is grounded in deep life sciences process and systems expertise, built through years of partnering with leading pharmaceutical and biotech companies embedding advanced AI across the entire value chain - from R&D to manufacturing, commercial operations, and compliance. They help clients accelerate innovation, reduce operational friction, and make smarter decisions at scale.
👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

📩 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗪𝗶𝘁𝗵 𝗨𝘀
To be featured on Amplifiz Podcast as a Partner Brand or to run Ads, contact us at: sponsor@amplifiz.com

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInLifeSciences
#GenAI
#AgenticAI
#PharmaInnovation
#MedTech
#LifeSciencesAI
#DigitalHealth
#FutureOfHealthcare
#PharmaTech
#HealthcareInnovation
#BiotechAI
#AIForGood
#DrugDiscoveryAI
#HealthcareTrends
#AmplifizPodcast
#PharmaDigitalTransformation
#HealthcareFuture
#MedTechInnovation
#LifeSciencesInnovation
#AIRevolution

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Text Amplifiz Podcast

On this insightful Amplifiz Podcast episode, our host Guillaume Villard (https://www.linkedin.com/in/digitalgloballeader/) welcomes a seasoned Tech, Data & AI executive, Arun Singh, Practice Director - Data, AI & Analytics at Cognizant to break down the main considerations any Pharma, MedTech or Life Sciences Organisations must plan for to have successful AI enabled transformation of their business. This episode provide clear guidance and actionable framework applicable to both Gen AI and Agentic AI in Pharma, MedTech and Life Sciences value chain from R&D, Clinical trials, pre commercialisation, launch, supply-chain and management of the entire product life-cycle .
Follow Arun Singh on LinkedIn here: https://www.linkedin.com/in/arun-singh-267161b/ or have more information about Cognizant's expertise with this ebook about how Agentic AI is reshaping life sciences by accelerating commercialization, while also driving efficiency and innovation across R&D and manufacturing: www.cognizant.com/sg/en/cmp/agentic-ai-in-life-sciences

Cognizant’s approach is grounded in deep life sciences process and systems expertise, built through years of partnering with leading pharmaceutical and biotech companies embedding advanced AI across the entire value chain - from R&D to manufacturing, commercial operations, and compliance. They help clients accelerate innovation, reduce operational friction, and make smarter decisions at scale.
👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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👍 Like the video (it helps a ton!)
💬 Comment below to share your opinion!
🔗 Share the video with anyone you think might help :)
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInLifeSciences
#GenAI
#AgenticAI
#AIPlaybook
#AIframework
#PharmaInnovation
#MedTech
#LifeSciencesAI
#DigitalHealth
#FutureOfHealthcare
#PharmaTech
#HealthcareInnovation
#BiotechAI
#AIForGood
#DrugDiscoveryAI
#HealthcareTrends
#AmplifizPodcast
#PharmaDigitalTransformation
#HealthcareFuture
#MedTechInnovation
#LifeSciencesInnovation
#AIRevolution

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Text Amplifiz Podcast

How Agencies Reinvent HCPs Engagement with AI | My Chat with Bruno Senouci (co-CEO of drcom)

In this insightful episode of Amplifiz Podcast, host Guillaume Villard sits down with Bruno Senouci, Co-CEO of drcom, a leading Communication & Marketing agency specialized in Pharma and Life Sciences, to discuss how agencies are reinventing themselves and reinventing engagement with Healthcare Professionals (HCPs) & Patients through the power of AI and data-driven strategies.

Together, they explore how AI is reshaping communication, personalization, and medical content creation for the Life Sciences industry — from Pharma to MedTech. Bruno also shares his vision for the future of digital engagement, best practices for driving meaningful connections with HCPs, how to create & measure impact and how agencies can stay ahead in a rapidly evolving landscape.

🎯 In this episode, you’ll learn:

How AI is transforming HCP engagement strategies

The balance between human creativity and automation

The evolving expectations of Healthcare Professionals

Key trends shaping Pharma and MedTech marketing in 2025/2026

How agencies can deliver smarter, data-backed campaigns

📌 𝗚𝘂𝗲𝘀𝘁: 𝗕𝗿𝘂𝗻𝗼 𝗦𝗲𝗻𝗼𝘂𝗰𝗶, 𝑪𝒐-𝑪𝑬𝑶 𝒂𝒕 𝑫𝑹𝑪𝑶𝑴
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒐𝒇 𝑨𝒎𝒑𝒍𝒊𝒇𝒊𝒛 𝑷𝒐𝒅𝒄𝒂𝒔𝒕

🔗 Follow Bruno Senouci on LinkedIn: https://www.linkedin.com/in/bsenouci/
🔗 Follow DRCOM on LinkedIn: https://www.linkedin.com/company/drcom/
🔗 Learn more about DRCOM: https://www.drcomgroup.com/
🔗 Follow Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/

📩 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐖𝐢𝐭𝐡 𝐔𝐬
To be featured on Amplifiz Podcast as a Partner Brand or to run Ads, contact us at: sponsor@amplifiz.com

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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👍 Like the video (it helps a ton!)
💬 Comment below to share your opinion!
🔗 Share the video with anyone you think might help :)
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📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInHealthcare #HCPEngagement #PharmaMarketing #MedTech #DigitalHealth #AmplifizPodcast #HealthcareInnovation #LifeSciences #BrunoSenouci #DRCOM

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