Text Amplifiz Podcast

Cesar G Concepcion, Chief Commercial Officer (APMA Region) at Novartis is a proven Pharma Executive with 39 years of international commercial experience across the US, Europe, China, South-East Asia & Middle-East Africa...
Cesar is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard on which he talks about his passion and deep experience in Product Launch. Throughout his journey, he has launched countless number of new Medical Brands, and has gathered clarity on what can make or break your Commercial success and the future of your Pharma.BioPharma Organization.

On this insightful Podcast episode, Cesar candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about his scope with Novartis APMA Region (Asia-Pacific Middle-East Africa) covering 33 Markets directly and running a business of ~ 5 billion $. What it means to launch new products in diverse markets like APMA, what are the elements and pre-requisites required to evaluate if an Organization is ready to launch a new asset, how to collaborate cross-functionally, the critical role of a Brand Lead, what to do and what not to do when it comes to launching a new medicine. The interactions and input needed from Healthcare Professionals, Patients but also Payers. Leadership lessons learned and advice to future generation, role of AI - Artificial Intelligence in the current and future Commercial engine of Pharma and much more.


📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗲𝘀𝗮𝗿 𝗖𝗼𝗻𝗰𝗲𝗽𝗰𝗶𝗼𝗻, 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗡𝗼𝘃𝗮𝗿𝘁𝗶𝘀
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Cesar G Concepcion on LinkedIn: https://www.linkedin.com/in/cesar-g-concepcion-565245/
🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/
🔗 Visit Amplifiz website: https://amplifiz.com
🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz

🕓Timestamps:
0:00 Intro
0:50 How to define successful launch?
2:00 How to launch in very diverse markets?
3:45 Define "what not to do"
5:45 Define "must-wins" & role of Brand Lead
7:25: Internal teams supporting a Launch
10:18 HCPs & Patients' engagement for Launch
13:13 Not rushing a Launch if not ready - Discussing with C-level
15:28 Adjusting Go To Market when losing patent
17:15 Smaller markets more creative in innovating
18:58 Traits of a successful Brand owner
20:40 Is Pharma engaging HCPs properly? Let's talk customer centricity
26:29: More about your role at Novartis and the business in APMA
28:02 How to build consensus in Enterprises?
30:10 Reflecting on lessons you learn as a Leader
34:16 Your take on AI in Pharma and what is to come
37:18 Wrap-up and conclusion

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com

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📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
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linkedin.com/in/digitalgloballeader
https://www.instagram.com/amplifiz/
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#Pharma
#LaunchExcellence
#Novartis
#Commercial

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Text Amplifiz Podcast

Peter Sallstig, Global Head Product Development Division and Chief Medical Officer at Santen Pharma (https://www.santen.com/) is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard.

Peter Sallstig has an impressive international Leadership experience in Pharma working and living across Asia, USA, Europe.
On this insightful Podcast episode, Peter candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about Santen Pharma, a global leader in eye-care/Ophthalmology. In this episode, we also dive into his two roles as both Head of Product Development and Chief Medical Officer, the history, vision and pipeline of Santen Pharma and much more insights about leading multi-cultural Organizations.


📌 𝗚𝘂𝗲𝘀𝘁: 𝗣𝗲𝘁𝗲𝗿 𝗦𝗮𝗹𝗹𝘀𝘁𝗶𝗴, 𝗚𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗗𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗵𝗶𝗲𝗳 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗦𝗮𝗻𝘁𝗲𝗻 𝗣𝗵𝗮𝗿𝗺𝗮
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Peter Sallstig on LinkedIn: https://www.linkedin.com/in/peter-sallstig/
🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/
🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz

🕓Timestamps:
0:00 Intro & more about your roles at Santen
2:58 Tell us more about Santen
5:40 Your background & international experience
7:19 How to design consensus in global Organizations?
9:06 Global governance vs local empowerment?
11:57: Traits you look for when hiring at Santen?
15:38 Defining success
18:38 Your Leadership DNA
13:35 what are the main vulnerabilities of MedTech in terms of cybersecurity?
20:32 Pitfalls you tend to alert future leaders about?
22:40 Advise to your younger self
25:28 Santen recent treatment approval in Japan and Europe
26:28 Santen mid-term/long-term pipeline
28:52: Market Access & Competition in China
31:12 AI in Pharma, your belief & aspirations
36:22 Wrap-up and conclusion

👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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🔗 Share the video with anyone you think might help :)
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#Pharma
#Ophthalmology
#Santen
#MedicalAffairs
#Eyecare
#AmplifizPodcast

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MedTech, Health-Tech and Medical Devices are very often connected devices and yet cybersecurity considerations are too often overlooked by Entrepreneurs, Innovators, Product Teams whether in startups/scaleups or large MNCs!

Learn from a cybersecurity veteran and MedTech expert, Christian Espinosa (https://www.linkedin.com/in/christianespinosa/), the founder of Blue Goat Cyber (https://bluegoatcyber.com/) on why and how to turn cybersecurity into a critical enabler to your product and business' success and not a road block to your regulatory approval.

Christian breaks it all down for us and turns a complex topic into easily understandable and practical guidance for all MedTech professionals to consider.
This episode provides clear guidance on how to seamlessly integrate cybersecurity as a core component of your Product, why it matters, what are the pitfalls to avoid and best practices to apply not just to meet FDA, MDR or other regulatory requirements but to meet Customers' requirements and ensure patient' safety.

📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗮𝗻 𝗘𝘀𝗽𝗶𝗻𝗼𝘀𝗮, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 of 𝗕𝗹𝘂𝗲 𝗚𝗼𝗮𝘁 𝗖𝘆𝗯𝗲𝗿
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

🔗 Follow Christian Espinosa on LinkedIn: https://www.linkedin.com/in/christianespinosa/
🔗 Follow Blue Goat Cyber on LinkedIn: https://www.linkedin.com/company/blue-goat-cyber/
🔗 Learn more about Blue Goat Cyber: https://bluegoatcyber.com
🔗 Follow Blue Goat Cyber Podcast: https://youtube.com/playlist?list=PLWQj_E9ypCcTB1m-s4920VYxm1xNHraBW&si=aYRIVTZfHEWynOU6
🔗 Follow Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/


🕓Timestamps:
0:00 Intro
0:48 Christian Espinosa's background and personal story leading him to MedTech
3:47 Impact when cybersecurity is over-looked in MedTech?
6:52 What are the cybersecurity requirements from Regulators?
9:06 Who are your Customers?
10:33: What is the gap between cyber risk, compliance & innovation?
12:45 Who are the main stakeholders you support and work with?
13:35 what are the main vulnerabilities of MedTech in terms of cybersecurity?
15:33 How MedTech and Healthcare Providers work on cybersecurity together?
18:40 Are Hospitals equipped with the right expertise and resources to ensure cybersecurity?
22:16 How does AI change the landscape in MedTech cybersecurity?
26:53 What are the main misconceptions around cybersecurity in MedTech?
30:05 How do you educate the Industry about cyber security?
31:45 What advice would you give to your younger-self?
33:13 Wrap-up and conclusion


👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/

✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#MedTech
#Cybersecurity
#RegulatoryAffairs
#LifeSciences
#DigitalHealth
#Health-Tech
#HealthcareInnovation
#AmplifizPodcast

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