Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

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Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation and training strategies that led the nonprofit to reach organic growth. She also reveals key insights to help dismantle the fear around posting and foster a genuine advocacy culture. Struggling to encourage team sharing or brand authenticity? This episode outlines a practical roadmap for building an effective, authentic employee advocacy program, no large budgets required.

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