Amazon search has changed. Rufus is the voice, but behind it sits Cosmo, a knowledge graph that maps concepts instead of matching keywords. If your listings are still written for the old keyword algorithm, the system that now drives product discovery can't really see you.

In this episode I explain how Cosmo reads a search query and a listing, why keyword stuffing now hurts your ranking, and why engagement signals like time on page, video and your Q&A section now feed the AI.

Then it's the six fixes. Titles that lead with the use case, one idea per bullet, every backend field filled in, A+ content that answers real buyer questions, descriptive image alt text, and ongoing review and Q&A harvesting. I also go through which order to tackle them in for the fastest impact.

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In this episode we set up AI on Amazon Ads in under five minutes, no code. Then we run through the five prompts that are actually working right now, including the one a seller used to uncover $4,300 in wasted spend.

It's a three-step connect: sign up, add the custom connector, click connect. After that you can find wasted keywords, bulk-optimise campaigns, pull live reporting, expand into new marketplaces, and spot competitor ASINs you're showing up for but not targeting.

WORK WITH CLEAR ADS

Want our team to manage and scale your Amazon advertising?

https://clearadsagency.com

Advertising can amplify a strong Amazon product, but it can’t fix poor positioning, weak creative or a listing that doesn’t convert.

In this episode, we look at why sellers often blame PPC when a launch struggles, how Amazon is using AI and shopper data to decide which products to surface, and why simply spending more on ads is becoming less effective.

We also discuss Amazon’s shift towards profitability, what that means for sellers in 2026, and why product, pricing, creative and conversion need to work before advertising can really scale.

If you sell on Amazon, this is a useful look at where ads actually fit into the bigger picture of growth.

Free PPC audit: https://clearadsagency.com/request-a-call-back/

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