Always Be Closing Is Giving Your Prospects the Ick
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Always Be Closing Is Giving Your Prospects the Ick
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You've been taught to "always be closing." Use micro-closes throughout your presentation. Get them saying yes early and often. Push the sale over the finish line.
But what if those tactics are exactly what's pushing prospects away?
In this episode, I share the story of a sales rep who was taught to say "buy now" subliminally throughout her pitch, but it was completely transparent and came across as disingenuous.
You'll hear:
- What "always be closing" actually signals to your prospects
- A car buying story that shows connection-first selling in action
- The four new ABCs (and why you can't implement them alone)
This isn't about learning new closing techniques. It's about understanding why pressure-driven sales is exhausting you and repelling the people you're trying to help.
**Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team
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Most sales podcasts give you more tactics. This one proves you don’t need them.
I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.
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Produced by SpeakEasy Productions.
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