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Agentic Shift

Agentic Shift

De : David Rodnitzky
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 Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.2024 Agentic Shift Direction Economie Management Management et direction Marketing et ventes
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    Épisodes
    • Jessica Chase, CEO and Co-Founder of Above the Fold

      Jessica Chase, CEO and Co-Founder of Above the Fold
      May 28 2025
       In this episode of the Agentic Shift podcast, we talk to Jessica Chase, co-founder of Above the Fold, a programmatic advertising agency. Transitioning from journalism to marketing, Jessica emphasizes the importance of programmatic advertising for business growth. Chase shares her experiences at 1-800-CONTACTS and Rakuten, highlighting her focus on creating efficient processes within her agency. She underscores the necessity of emotional and psychological well-being for agency owners and the evolving landscape of marketing analytics amidst technological change.
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      37 min
    • Mark Zamuner, CEO and Founder of Juice Media

      Mark Zamuner, CEO and Founder of Juice Media
      May 15 2025
       We talk to Mark Zamuner, founder of Juice Media. Mark shares his journey from founding the marketing agency Two Nil to evolving it into Juice. He discusses his experiences at eHarmony, the process of merging with Blackwood Seven, and the lessons learned from buying back his company. He emphasizes the importance of clear communication and alignment in partnerships, the need for long-term thinking in business decisions and the value of support systems in entrepreneurship.
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      36 min
    • Jon Morris, Founder of Fiscal Advocate

      Jon Morris, Founder of Fiscal Advocate
      Apr 15 2025
      We talk to Jon Morris, a returning guest, about the importance of strategic planning and innovation in agency budgeting. Jon emphasizes that every agency has a strategic plan reflected in their spending and highlights the need to connect budget allocations with strategic goals. He discusses the significance of identifying an ideal client profile (ICP) for targeted innovation and the necessity of adhering to standard operating procedures (SOPs) to ensure consistent service delivery. The conversation also touches on the challenges of predicting business growth and the role of technology in enhancing operational efficiency.
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      30 min
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